Voice Search (AI Technology) could Help Regain Customer Trust

Herman MorganMarketing Analyst
Edited by: Andrew Leniart
Voice Search artificial intelligence technology is the next frontier of brand marketing! Furthermore, voice search could also help regain the trust of consumers.


 Artificial intelligence, AI technologies are the machines designed and programmed in such a way that they think and act like humans. AI has become a critical part of daily life and has changed day-to-day services. These technologies decrease human effort and people across industry verticals are using them to develop machine slaves to do a different activity.


Voice search is a speech recognition tech, which lets a user do a search through a voice command. While designed to be a software app, it could also be used as a service by smartphones as well as other small devices that are web-enabled. Furthermore, it’s also known as voice-enabled search.

Through the years, voice search has evolved and what previously seemed like a farfetched science fiction is here now. It’s commonplace today and the user base is growing at lightning speed. Some of the trendsetters in this AI technology phenomenon are Google Now, Apple’s Sir, Microsoft’s Cortana and Amazon’s Alexa.

Technology giant investments in (millions) of dollars in digital assistants indicates its potential. With the constant technology evolution, these organizations have lowered the error rate on voice search results, impacting the user experience in a positive way.


In light of the recent headlines about data misuse and concerns in consumer privacy, consumers now are more suspicious of any kind of advertising they perceive as leveraging their personal data. A recent Express VPN study revealed that 71 percent of consumers in the United States worry on how tech companies and brands collect and make use of user data. Thus, an inferiorly targeted Ad could dilute and tarnish brand images.

So, what could marketers and advertisers do to resolve this issue? The solution could lie in becoming more conscious of the perceptions of consumers. In comes the voice search and recognition AI technology.

With voice search, web owners could provide answers that users need easily, which boosts traffic toward the landing pages. Searchers are hungry for answers, and answers that are fast. This tech serves the need and is a pretty alternative to web search.

When on the lookout for a new way of boosting website traffic, it’s high time to leverage one of the AI technologies, which is the voice search. It does not only help in boosting SEO and SERP rankings, but it also significantly boosts the user experience. Voice recognition technology, particularly the kind that could handle natural, advanced language interactions offer marketers and content providers unequaled opportunity to target consumers with accuracy while preserving brand safety and trust.

Voice has the power of helping brands and advertisers regain the trust of consumers by enabling marketers to target the desired audiences, without them thinking of the efforts as marketing. When done correctly, it’s not even marketing but a heads up from a trusted friend. Hence, there is no violation of trust.

The subtle and timely aspects of voice-powered content search help bridge the gap in consumer trust. Now is the time for marketers to engage with customers in the most natural way of all, and that is with conversation.


Today that one in five searches are made with the use of voice search, it has become part of the daily life of an average person. Already, SEO marketers could realize that voice search optimization is a bit different from optimizing traditional search. Meaning that they would have to adjust strategy elements if they want to reach out to people doing voice search.

Voice searches, in a couple of years from now, are expected to account for half of all online queries so that means some serious changes to the way marketers optimize. Voice search assistants, which include Alexa or Siri tracks the way that people do searches, as well as their personal data in order to deliver a customized user experience. People often prefer how quickly they can search for something and get the information they need.

One of the reasons that voice search optimization varies from traditional SEO is linked to how people search for items using their voice. Since people simply could talk to a voice assistant instead of typing questions, they have the tendency to use more natural language. Meaning that usual phrases and keywords may be ineffective for voice search since they don’t reflect how a person asks a question aloud.

These days, as more and more people are shifting to voice search much often than typing queries, marketers then should make adjustments to keywords to include questions like ‘how, why, what and where’. Marketing specifically for voice search would mean that the business would be available as one of the results when a person asks the personal assistant for a related product or service. AI technologies would continue disrupting industries.

Herman MorganMarketing Analyst

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