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SOCIAL MEDIA FOR Non-Governmental Organisation

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Facebook "I like it". 500 million others too. And because no other website has so many people, almost all companies, campaigns and non-profit organizations try to reach as many of these people as possible with their messages via Facebook.

FACEBOOK: SUPPORT HAS MANY FACES


It's not difficult at all, it's just a matter of observing a few basic rules - and to garnish them with a few tips and tricks. Then, more and more Facebok users move closer to your message - and in the best case reward it with a "Like" or even a comment.

Page or Group?


But one by one: Before you register an organization on Facebook, you should consider the differences between the two formats "Group" and "Fanpage"

Group: You can send newsletters through a group as long as the group has less than 5,000 members. However, they can not integrate applications, ie external programs, and hardly receive any information about the behaviour of the group members.


Fanpage: You can not send newsletters via a fanpage, but your status updates will appear on the whitewalls of your fans (as if your page were a normal friend of the user). You can use applications and get statistics from Facebook about user behaviour on your site.


Not only is there a trend to fanpages, but they also have more advantages than groups. After all, newsletters that are not actually ordered when you join a group can be annoying. Rely on a real mail campaign, see the Email Campaigns for tips. The status updates are better suited to the non-binding nature of Facebook and indirectly have a binding effect. In addition, the inhibition threshold is less like "liking" a page with a click than joining a group.

The fan page can be used a variety of applications, but only a few are really worth the effort. For example, it is possible to create a very individual welcome page via sites like Pagemodo.com without much effort. Even some newsletter programs can be integrated including a registration form. And via SlideShare.com you can link your Powerpoint presentations to Facebook. In order to fill your fan page with life, you should also equip their video and photo area.

Post strategically


Many fans are far from being a yardstick for a working page. The page becomes valuable when you receive feedback and when members redistribute your content. You will see: Only a fraction - a few percent - of your fans can be tempted to a reaction. Nevertheless, it is worthwhile to post high quality and stimulating.


A few recommendations:


  • When to post? Weekdays between 10:00 and 18:00. Most people use Facebook while working.
  • How often? Quality before quantity! Five posts spread over the day are a perceived maximum, otherwise, inflation threatens.


Inspire: ask questions, stimulate discussions, start mini-quiz. Do not be self-centred and post relevant content from other organizations.


Moderate: Thank you for your contributions and respond as quickly as possible to criticism. That creates loyalty and users feel taken seriously.


Animate: Include links, videos, photos if possible. Facebook automatically previews these media, the content is preferably clicked.


In order to be able to use the network outside of Facebook as well, the "Like" and "Recommend" buttons, which you can integrate into your blog, in the newsletter, the e-mail signature and elsewhere, are suitable. A good way to make visitors to your own website fans of his Facebook page is the so-called fan box. She integrates with her own website and displays a selection of her own Facebook fans.

The fan box plays with the phenomenon of social provenience: It is easier to like a page that is already liked by other people. As an administrator of your fanpage in the upper left column, click on> Edit page> Marketing> Create a banner. From here you can now create banners in various formats, copy the appropriate HTML code and then place it on your blog or website.

Measure success! The Facebook statistics


What works and what does not, depends on many factors, after all, it has to do with people. Therefore, it is worthwhile to experiment - and then measure the success of the actions. And that works better with Facebook. The two central questions are: How many fans do we have? And most of all, how active are you? Accordingly, Facebook statistics are divided into "users" and "interactions". The overview page summarizes these two punk.



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