It is helpful to note: This is a cosmetic update and is not required, but should help your reports look better for your boss. This issue has manifested itself in SSRS version 3.0 is where I have seen this behavior in. And this behavior is only seen in e-mail that has been received in Outlook.
When subscribing to SSRS Reports, and when the e-mails are received, it is entirely possible that you don't or can't see the web links when provided in the results. Note: The links do indeed work, but cosmetically, they don't appear like a web link in the report.
For example in Outlook (I am using Outlook 2010, but it should not matter the version for this issue), the links are there and they do work fine, but cosmetically they don't show unless you rest your mouse of the link - in this example, it is using the Ticket number:
Now, looking at the Text Properties box we see:
Making the following changes in code: