In this course, you will learn how social media is used for business. We will discuss the importance of keywords and doing your own research so that you are familiar with your competitors’ behaviors, the key search terms in your industry, and the process of gaining popularity. All platforms are applicable to these lessons, but we will focus on Google, LinkedIn, Facebook, Pinterest, Twitter, and Youtube as these are the most popular and competitively used platforms.
First, we will discuss Pinterest, which is one of the biggest marketing platforms around. It allows users to explore various lifestyles and pick out things that they want to create and are interested in. These lifestyle images facilitate the path from the user to the business, bringing them right to their website once an image has been clicked.
We will then look at Facebook’s business side. Businesses should solely focus on the business profile that Facebook provides, and we will discuss the important tools that you should be utilizing to build your brand.
Twitter is all about headlines. We will help you create an enticing headline that gets attention and drives traffic to click on a link, watch a video, or go in the direction you intend.
Google Plus provides a lot of social networking features that essentially combine the best aspects of Facebook, Pinterest, and Twitter. It also gives us the ability to use Google’s business tools by including analytics, keywords, and advertising, which makes your work in Google applicable to what you are doing in all other platforms.
LinkedIn is about making connections and is a career-based networking site. We’ll discuss what to post and what not to post on the platform, and how to present yourself on the site. Additionally, we’ll review the key services LinkedIn provides, such as the job search feature and making connections to build a professional network.
Lastly, we have Youtube, which incites people with its quick video content. We’ll talk about creating and managing your account, as well as how to efficiently navigate the site.