Certification: SMS Social Media Strategist

Category
Business Administration
Level
Beginner
Lessons
265
Duration
13h 04m 34s
Last Updated: 2019-09-18
In this course, you will learn to utilize effective strategies in becoming a social media strategist. To begin, we will learn about the rise of social media and the key role it plays in today’s market.

Next, we will demonstrate how to conduct market analysis and audit social media. These sections will include lessons on STP Analysis, competitor investigations, the auditing of your organization’s strengths and weaknesses, and sentiment analysis.

We will then learn how to set goals, select platforms, and create social media policies. Here you will understand what defines a SMART Social Media Goal and how to relate those to your KPIs (Key Performance Indicators).

We will then discuss integrating marketing strategies and show you how to develop effective content so that your target audience is exposed to your brand. Through this, you will understand the popular platforms and what it takes to launch a successful campaign.

We’ll look at managing the community and providing customer service. Then we’ll talk about measuring, analyzing, and reporting metrics captured from your social media performance.

Lastly, we will have a brief discussion on the social media strategist career, which will include how to define your value, build your network, and succeed at your job.
Certification Exam Details:
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Category
Business Administration
Level
Beginner
Lessons
265
Duration
13h 04m 34s
Debbie Fierst
In 1990 I started—and still own—a thriving technology training, consulting, and development firm. As a summa cum laude graduate of Indiana Wesleyan University, I hold various technical certifications. I teach more than 60 software applications and programming languages both online and in-person, but I specialize in business and project-management topics. My presentations are packed with strategies, statistics, real-life examples, and common-sense messages.
Debbie FierstPresident and Owner
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