This course covers the path of becoming a social media strategist. Participants will learn about the rise of social media, how to conduct and audit market analyses, how to set goals and select platforms, the importance of creating the social media policy, and integrating marketing strategies. They will also learn how to develop effective content, all about popular platforms, how to launch successful campaigns, ways to manage the community, customer service and measurements, and how to analyze and report data.
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In 1990 I started—and still own—a thriving technology training, consulting, and development firm. As a summa cum laude graduate of Indiana Wesleyan University, I hold various technical certifications. I teach more than 60 software applications and programming languages both online and in-person, but I specialize in business and project-management topics. My presentations are packed with strategies, statistics, real-life examples, and common-sense messages.