• Manages and executes B2B demand generation programs, including email marketing, lead management, nurturing and lead scoring
• Conducted and maintains Salesforce.com implementation, along with Marketo and Desk.com integrations
• Oversees Marketo operations and workflows
• Salesforce.com Administrator
• Report and dashboard building in Salesforce.com
Demand Center Operations Specialist
Fujitsu America, Inc
August 2013 – October 2014
• Responsible for overseeing and enhancing telephony, tools, intelligence databases, process flow, lead management, marketing automation and nurture methodology
• Supervised and conducted new tool implementation and training
• Handled report building and management within Salesforce.com
• Managed offshore resources regarding data, research and telemarketing
Program Coordinator
Fujitsu America, Inc.
July 2012 – August 2013
• Liaison to marketing for marketing generated campaigns that include inside sales
• Coordinated pre-launch, training and briefing sessions between inside sales and marketing
• Handled campaign assignments, report building and management within Salesforce.com
• Supervised offshore resources regarding data, research and telemarketing
• Data acquisition and augmentation for the inside sales team
Sales Assistant/Marketing Intern
Orion Industries Inc.
May 2010 – July 2012
Sales Assistant
• Efficiently completed sales orders and quotes
• Managed customer profiles, accounts and mailing lists in CRM Database
• Updated inventory lists and customer orders to accommodate buyer’s needs
Marketing Intern
• Researched how social media can be used in the industrial sector
• Developed a social media marketing plan to increase company’s web visibility to increase traffic for company’s first online marketplace
Administrative Assistant
• Remitted invoices and record accounting information
• Contacted buyers and suppliers for needed tax paperwork
• Assisted Export Compliance Manager with paperwork, specifically for ITAR and NAFTA compliance