- Los Angeles,
- California,
- United States of America
Provide a quick, creative biography in 140 characters or less.
More bioAs Marketing Operations Director, I oversee a team of content managers creating website and social networking content while providing overall consulting on Social Media strategy for all Media Shower clients.
□ Designed, monitored and analyzed KPI Dashboard; used quantitative and qualitative analysis to select strategies and actions required to improve community metrics, define brand, build awareness and drive traffic to the website.
□ Established corporate social media policies and procedures, identified engagement paths and target platforms that were most utilized by customers.
□ Generated audience participation by creating promotions, polls, content challenges and cross promoting with weekly podcasts.
►NETWORKING PLATFORMS:
Created and executed ongoing campaigns to determine which networks customers and overall target demographic were utilizing most. Identified 'power users' and 'top talkers' at each network, engaged them in conversation and kept them informed of the latest promotions and content offerings.
Results: Within 45 days, the combined social audience of followers and fans on all accounts and networks exceeded 15,000 and generated incremental revenue from new acquisition activity and customer loyalty
►BLOGGING:
Developed and managed a WordPress blog, including hiring writers, assigning keyword-rich assignments, obtaining linkback and content sharing deals with other blogs, optimizing SEO, and incorporating marketing calendars into editorial schedule.
Results: Within two months, the blog became the number one non-paid referral source to the sign up funnel, and improved overall search engine ranking with first page results
►PODCASTING:
Created, produced and promoted several horse racing podcast series, including seasonal and ongoing weekly episodics. Worked with talent on bookings, content, promotions and technical issues. Handled producing duties and facilitated live call-in interactivity.
Results: Within 90 days, the weekly series was being accessed by over 25,000 unique listeners and the seasonal series generated increases in social audience and blog traffic.
I continue to donate production management services for annual film festival and other services, as needed.
Digital marketing professional with extensive experience in media, (broadcast, film, internet), website development, content management, marketing operations, SEO, SEM, blogging and social media strategy.
Specialties:
► Creating and implementing content and social marketing strategies
□ Facebook, Twitter, Google+, Pinterest, Instagram, etc.
► Blog development; (design, content management, link building, guest blogging)
□ WordPress, Tumblr, etc.
► SEO and SEM
► Email strategy; (best practices & production)
□ ExactTarget, MailChimp, Constant Contact, iContact, emma
► Marketing Operations
► Content Management
□ Joomla, Drupal
► Digital Video Production
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