Devereaux Harry-Barnwell
Digital Marketing Consultant
Member Since: 2014/11/15
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Professional Background
Digital Marketing Consultant
Cyphas Solutions
February 2012 – Present
Advising new and existing businesses on online growth strategies; when not working with major companies or clients.
Bespoke web development/improvements for ecommerce & local business & charitable websites
Ecommerce Manager
Christys' London® (Christys' Hats)
2014 – 2013
Web Project Manager / Internet Marketing Consultant/
Invest5star
March 2012 – June 2012
UI/UX improvements to website, strategic implementation for website traffic growth...
Internet Marketing Manager
Creative Steam
June 2010 – January 2012
Internet Marketing - SEM,PPC,SEO,SMM
•      Management of project to build brand awareness and improve web traffic through SEO optimisation
•      Responsible for analysing existing Internet presence of clients to create bespoke marketing plans
•      Audited client websites, analysed the market & trends & addressed website technical issues
•      Assessed future conversion targets & developed a phased strategy for on-going implementation
•      Increased conversions and web visitors’ interaction through analysis of Web Analytics
•      Accountable for PPC and SEO activity budgets to meet projected marketing KPIs
IT & Search Engine Marketing Consultant
Cyphas Solutions
October 2008 – May 2010
Four small businesses affected by recession objectives were to gain more clients, increase productivity and profits via online marketing channels. I analysed their business, devised tailored marketing plans to promote their websites and maintained their content management systems. My strategies involved:

•      Conducting website audits; keyword research and selection; competitor and market analysis.
•      Setting up and managing custom Wordpress and Joomla CMS based websites.
•      Creation of latent semantic indexing (LSI) content and resolve any search engine issues.
•      Setting up and the monitoring of social media channels (i.e. writing articles, press releases, post on Twitter, Facebook and other channels to increase brand awareness and drive targeted traffic.
•      Managing Advertising Campaigns for Google AdWords, 7Search, Yahoo and Facebook.
•      Increased revenue, number of visitors (by 300%) and decreased bounce rate (by 60%) through creation of high-quality content and links gained through white hat SEO techniques.
•      Decreased customers’ paid advertising (PPC/CPA) campaigns spend by 60% within 6 months.
Complex Project Coordinator
BT Global Services
November 2006 – October 2008
BT Global Services (contracted by Phoenix IT Services)
Appointed to coordinate a multi-million pound project of multiple concurrent installations of bespoke IT & Telecommunication Services for the Ministry of Defence (MoD) across 450 sites, using both internal and external resources.

•      Management and day-to-day control of Telecoms, Electrical and Mechanical contract resources.
•      Initiate and maintain a strong customer dialogue throughout the whole of the service provision
•      Financial scrutiny and authorisation of estimates & invoices for works carried out by contractors.
•      Created proposal documentation for each project’s work package to obtain financial authority.
•      Monitored task progression and resources using Microsoft Office Suite with effective risk management analysis.
•      Provision of weekly reports to senior management detailing the status of all tasks within the project
•      Quality assessment of all works ensuring adherence to Civilian and Military Specifications & Regulations e.g. Joint Services Publications (JSP480 & 440) and ISO 9000 & 14001:2004 accredited standards.  Created a comprehensive fast tract integration and handover procedure for each completed site.
•      Maximized effectiveness of BT Global Services operations by restructuring departmental procedures to better utilize manpower with a view of financial implications.
Information Systems Engineer
British Army - Royal Signals
February 2001 – November 2006
Responsible for the setup, maintenance and readiness of all deployable Communications & IT assets worth over £2 million

Maintaining the Army’s battlefield communication networks and information systems.

•      Served as Detachment Commander for Second in Command (2IC) for Armoured Division.
•      Managed detachment ensuring reliable operations of Synergy Satellite Communications equipment during  Iraq tour
•      Managed and maintained domain accounts and LAN Infrastructure.
•      Managed the installation of VHF/UHF/SHF antennas and telecommunications links.
•      Installations, maintenance and repair of LAN workstations and components such as printers.
•      Performed monthly contingency recovery and resilience testing to IT Network.
•      Habitual testing of new 3rd party IT Technologies (Hardware & Software) via VMware
•      Provided 1st & 2nd line support to end users and managed Intranet & Internet websites.
•      Designed specific builds & administered support for the Army’s Tactical Computer System.
•      Engineered and supported the secure voice/data over WAN using SHF & SATCOM
•      Implemented automated software installations/upgrades and anti-virus rollout.
•      Image deployment with Symantec Ghost and automated network backups
Systems/Network Administrator
Cable & Wireless
April 2000 – February 2001
Responsible for the management of a new Windows 2000 Network Infrastructure across three sites.
Managed and optimised core IT infrastructure and network components.
Set up and maintained printer servers and supervised all backup procedures.
Implemented client policies and  maintained Checkpoint Firewall
Administration control of Microsoft Exchange and Active Directory on HP Cluster Servers.
Successfully designed and implemented the first Intranet for Cable & Wireless SVG Ltd.
Millennium Project Coordinator
Cable & Wireless
September 1999 – May 2000
•      Project managed millennium readiness program of all IT assets reporting to General Manager.
•      Implemented client policies and the effective rollout of Anti-Virus updates.
•      Managed compliancy testing, successful rollover and monitoring pre and post Y2K.
•      Project managed Cable & Wireless network upgrade to Fast Ethernet within time and budget.
Associate Director
Barnwell's Construction
July 1997 – August 1999
Assisted Managing Director with company duties and administration of employees

•      Management and day-to-day control of tradesmen and contract resources.
•      Created proposal documentation and estimates for clients.
•      Spearheaded company's branding and restructured time keeping policy.
Technician
Cable&Wireless Worldwide
July 1997 – September 1997
Work Attachment during studies at UTech, Jamaica
•      Setup with disconnection/ reconnection of telephone subscribers.
•      Maintenance of Telecoms Network Exchange
•      Computer Repair and Maintenance
•      Servicing and repairing of Printers
•      LAN Troubleshooting
Office Administrator
Barnwell's Construction
August 1994 – August 1995
Assisted MD with company duties and administration of employees

•      Processed payroll, estimates/contracts and banking transactions.
•      Taking of minutes and writing reports
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Education
MMC Learning
Diploma in Digital Marketing
Digital Marketing, Metrics and Analytics
2013 – 2013
The Knowledge Academy
Project & Programme Management
2012 – 2012
The Open University
Bachelor of Science (BSc)
Information Technology & Computing
2004 – 2007
University of Technology, Jamaica
Diploma in Electrical Engineering
Electronics and Telecommunications
1997 – 1999
St.Vincent Grammar School -A Level
Mathematics, GP
1990 – 1993
St.Vincent Grammar School
GSE/CXC
6 O’Levels
1986 – 1990
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Full Biography

Project Manager & Digital Marketing Professional with a proven track record of success in the highly competitive digital marketing arena; adept in identifying and translating complex business problems and designing/implementing innovative custom solutions for best ROI.

Digital Marketing Focus:
Increase brand awareness, traffic, leads, client retention and revenue by at least 50%.
Decrease CPA and other spend in verticals.

eXpertise & eXperience:
- Project/Programme Management
- Agile Practitioner / DSDM /SDLC / Prince2® aware / MSP®
- Online Marketing
- Usability: IA + (UA/UX/UI)
- Web Analytics
- Strategic Planning
- People and Relationship Management
- Business Improvement for e-Commerce
- Resource and Estimation Management
- Financial and Budget Management

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Languages
Spanish
Limited Working Proficiency
French
Elementary Proficiency
English
Native or Bilingual Proficiency

Level Progress

Current: Level 0
Devereaux needs 2,000 points to level up.
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