Serena Hsi | Experts Exchange

Serena Hsi

Application Administrator

Vancouver,
Washington,
United States of America

Web Page:

https://trailblazer.me/id/mktgurl

Member Since: 1999/04/27

Industry: Computer & IT

Top Skills:

Internet Marketing Salesforce

Tech Certifications:

CERTIFIED EXPERT

Message

Provide a quick, creative biography in 140 characters or less.

More bio

Activity

Points this month8

Total points867,346

Questions: 28

Solutions: 880

Articles: 1

Videos:

Tutorials:

Posts:

Group Discussions: 20

Professional Background

Application Administrator

Public Utility Company

July 2021 – Present

Portland Metro, US

Salesforce Marketing Cloud admin & developer supporting SFMC features: Email Studio, Mobile Studio (SMS, MobilePush), data modeling, SQL, AMPScript

Marketing Strategist / Consultant

2010 – Present

Pacific Northwest, USA

Full Biography

Greetings and thank you for stopping by.

I have more than a decade of business consulting experience, both agency and corporate marketing, with significant core responsibilities involving demand generation, marketing automation, e-mail campaign strategy, mixed media campaigns, collateral development, website usability, marketing analytics, internet marketing strategy, market research/competitive intelligence, pricing strategy, data acquisition, etc.

I am a marketing consultant where I help small businesses with development issues, data sourcing, e-marketing, workflow processes, and local marketing strategy. My particular expertise in software comes from being an advanced user, although I have had to mangle code to fit particular business processes for various clients and workplaces.

Industry specialties: B2B marketing, high tech, SaaS, and e-commerce

If an answer wants to be found, chances are that I can find it.

Languages

English

Native or Bilingual Proficiency

Education

No Education Background shown

Level Progress

Current: Level 20

Serena needs 14,654 points to level up.

LVL 21

What do levels mean?

Overall

20

867,346
Outlook

7

117,994
Microsoft Office

7

117,569
Internet Marketing

7

112,850
Software

6

91,425
Web Development

6

77,553
Miscellaneous

5

62,997
Microsoft SharePoint

5

62,700
Email Clients

4

43,502
Microsoft Excel

3

31,800
Exchange

3

24,200
Microsoft Word

3

23,987
WordPress

3

23,500
Email Software

3

22,235
Email Servers

3

18,732
E-Commerce

3

18,575
Fonts Typography

2

17,619
Printers and Scanners

2

17,400
Search Engine Optimization (SEO)

2

16,400
Microsoft Applications

2

16,374
Salesforce

2

15,050
CSS

2

13,400
Microsoft Access

2

12,500
Microsoft 365

2

12,300
HTML

2

11,684
Email Protocols

2

11,632
PHP

2

11,464
Security

2

11,399
Internet / Email Software

2

10,688
Web Browsers

2

10,064
Mobile

2

9,000
Sales

2

9,000
iPhone

2

8,607
Hardware

2

8,300
Google

2

8,200
HIPAA

1

7,399
Google Workspace

1

6,950
Smartphones

1

6,875
Databases

1

6,714
Smartphone Programming

1

6,575
AntiSpam

1

6,500
Windows OS

1

6,500
Cell Phones

1

6,332
Cisco

1

6,000
Social Networking

1

6,000
Voice Over IP

1

6,000
SBS

1

5,900
Networking

1

5,872
Apple Software

1

5,707
PayPal

1

5,666
Web-Based CMS

1

5,550
Android

1

5,500
Windows Server 2003

1

5,500
Web Applications

1

5,464
Facebook

1

5,200
Java

1

5,050
Enterprise Software

1

5,000
Mailchimp

1

5,000
Programming

1

5,000
SugarCRM

1

5,000
XML

1

5,000
iPad

1

5,000
Adobe Acrobat

1

4,500
Project Management Software

1

4,500
Analytics

1

4,400
Office Productivity

1

4,340
JavaScript

1

4,332
Office Suites-Other

1

4,125
.NET Programming

1

4,000
IP Telephony

1

4,000
Magento

1

4,000
Microsoft OneNote

1

4,000
Network Analysis

1

4,000
Responsive Web

1

4,000
Twitter

1

4,000
Windows Server 2008

1

4,000
Web Components

1

3,900
iOS

1

3,775
SSL / HTTPS

1

3,550
Active Directory

1

3,500
MultiMedia Applications

1

3,500
Windows 10

1

3,500
Windows 7

1

3,400
Apple OS

1

3,375
IT Administration

1

3,332
Contact Management

1

3,125
Productivity Apps

1

3,125
Gmail

1

3,082
FreeBSD

1

3,050
Linux

1

3,050
Linux Distributions

1

3,050
Unix OS

1

3,050
Adobe Flash

1

3,000
C#

1

3,000
Microsoft Dynamics

1

3,000
Microsoft IIS Web Server

1

3,000
Project Management

1

3,000
SAP

1

3,000
Web Graphics Software

1

2,936
Images and Photos

1

2,900
Visual Basic Classic

1

2,740
Desktops

1

2,664
Wireless Networking

1

2,664
Adobe Creative Suite CS

1

2,600
Server Software

1

2,550
System Utilities

1

2,550
Internet Explorer (IE)

1

2,500
Web Servers

1

2,500
Components

1

2,400
Word Processors

1

2,332
BlackBerry

1

2,250
Game Programming

1

2,200
Installation

1

2,200
Microsoft PowerPoint

1

2,200
PDF

1

2,200
Hardware Firewalls

1

2,050
Network Security

1

2,050
Agile

1

2,000
Anti-Virus Apps

1

2,000
Apache Web Server

1

2,000
Bootstrap

1

2,000
C++

1

2,000
Chat / IM

1

2,000
Cloud Computing

1

2,000
Conferencing Software

1

2,000
Constant Contact

1

2,000
Dell

1

2,000
Document Management

1

2,000
Editors IDEs

1

2,000
FTP

1

2,000
InfoPath

1

2,000
JIRA

1

2,000
LibreOffice

1

2,000
Mac OS X

1

2,000
Microsoft Visio

1

2,000
PC

1

2,000
REST

1

2,000
Skype

1

2,000
Software Firewalls

1

2,000
Switches / Hubs

1

2,000
System Programming

1

2,000
VMware

1

2,000
Web Frameworks

1

2,000
Windows Server 2012

1

2,000
Windows Vista

1

2,000
jQuery

1

2,000