Jacqueline Gragnola
Demand Generation Manager
  • San Luis Obispo,
  • United States
Member Since: 2014/02/03
Tech Certifications:

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Points this month8
Total points16,130
Questions: 3
Solutions: 6
Articles: 1
Videos: 1
Professional Background
Demand Generation Manager
Experts Exchange
February 2014 – Present
Marketing Operations Manager
July 2013 – February 2014
Shopatron is the world's number one solution for multi-channel fulfillment, including in-store pickup and shipment from retail stores. Working with over 1,000 manufacturers and 20,000 retail partners across 40 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

My responsibilities in this role:
. Conceptualize and execute a 90-day implementation plan for migration of marketing automation system from Pardot to Marketo
. Collaborate with key Marketing team members on role-specific tasks and regulate against my timeline to align with desired launch date
. Assemble complete marketing programs and campaigns across all channels
. Construct operational programs in Marketo including:
  - Lead Scoring
  - Lead Lifecycle
  - Nurture Programs
  - Data Management
Market Research Manager
February 2013 – July 2013
In my time as Market Research Manager, I led a team of 18 analysts while collaborating with the Sales, Market Development and Demand Generation teams to support their initiatives. I was in charge of recruiting, hiring, training, and monitoring each new member of the team and developed a sophisticated on-boarding process that was previously unheard of within the company. This enabled my team to be most effective in their role and provide their highest value to the organization.

By strategizing and implementing efficiencies within the department, we were able to devote our time to the projects of highest priority. I enjoyed bringing my organizational ability and morale-boosting skills to this position in order to cultivate a positive team atmosphere within the fast-paced eCommerce environment.
Market Research Coordinator
August 2012 – February 2013
Strategized and chartered more efficient processes within the market research department
Sourced and organized resources to generate potential client lists
Conducted quality control of the Market Research team and delivered actionable feedback
Coordinate with the UK Sales Manager in Shopatron's European Division
Market Research Intern
October 2011 – August 2012
Built and maintained data in the marketing automation and CRM systems
Researched and built lists of prospective customers in target industries
Conducted industry research and lead generation activities
Collaborated with market development team on qualifying and researching sales leads
Sales Intern
July 2010 – September 2010
Generated appointments for clients to review their insurance policies with their agent
Updated and organized database of customer files
Managed relations with current clients to improve customer satisfaction
Sales Representative
Vector Marketing
August 2008 – September 2008
Coordinated product demonstrations with prospective clients
Established a rapport with new referrals to develop a strong relationship
Counseled and demonstrated to potential customers the benefits of Cutco Cutlery
California Polytechnic State University-San Luis Obispo
Bachelor of Science (B.S.)
Marketing/Marketing Management, General
2008 – 2012
Foundation for International Education, London England
Summer Study Abroad | English Literature, Astronomy, History
2011 – 2011
Saratoga High School
2004 – 2008
Full Biography

As the Demand Generation Manager at Experts Exchange, LLC, I strategize and implement lead generation and lead nurturing programs focused heavily on email marketing, online marketing (including pay-per-click and retargeting campaigns), content marketing, and website optimization. I utilized my background in marketing automation to manage the organization and development of marketing programs, and create a structured Marketo user guide for my team.

This role has given me the unique opportunity to work cross-departmentally with an exceptional team of engineers, designers, front-end developers, and marketing professionals. I find the team-oriented culture of Experts Exchange to be gratifying and I am excited to be working with such a strong group of individuals.

I have developed a solid reputation as a high energy professional, team player and quick learner who thrives in a fast-paced and ambitious environment. I face a new challenge every day, which I see as a platform to learn and grow in a fast-paced environment. When I'm not at Experts Exchange, you can find doing something active outside...I love running, playing sports, and enjoying the beautiful hiking trails of Central California.

Elementary Proficiency

Level Progress

Current: Level 2
Jacqueline needs 1,870 points to level up.
  • Overall
  • Salesforce
  • Miscellaneous
  • Marketo
  • Email Software
  • Groupware
  • Internet / Email Software
  • Office Productivity
  • Sales
  • Facebook
  • Social Networking
  • Technical Writing
  • Web Development