Mike McBride
Marketing Manager / Social Media Manager / IT Manager
  • Fort Mill,
  • United States
Member Since: 2004/05/10
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Professional Background
Marketing Manager / Social Media Manager / IT Manager
Industrial Test Systems, Inc. (ITS)
February 2007 – Present
Industrial Test Systems, Inc. (ITS), is a international manufacturer of instruments and chemistries designed to test water quality parameters. ITS services numerous industries and is a full service organization comprised of research & development, manufacturing, distribution, sales, and marketing.

Responsibilities:
•      Design all paid advertisements and press releases
•      Oversee Marketing department team
• Project management of new products
• Manage advertisements and materials for all 40 trade
 show exhibitions worldwide.
•      Build relationships with trade publications
•      Design and maintain corporate identity and image
•      Design all printed brochures and sales materials and product packaging
•      Handle all company I.T. duties
•      Handle all social media direction and tools
•      Evaluate generated sales leads to establish the effectiveness of advertising campaigns
•      Review market conditions and react to changing market demands
•      Design and execute promotional campaigns
•      Refer new product ideas, generated by market demand and trend, to R&D
•      Research competitors and identify new strategies
Director of Marketing
Tiger World
February 2007 – Present
Tiger World is a non-profit animal conservation center dedicated to rescue, rehabilitation, education and preservation of exotic animals.

• Developed and maintained Tiger World’s corporate website as well as design new sites for projects as needed.
• Incorporated a successful Social Media campaign increasing attendance at Tiger World while raising awareness of our cause world-wide.
• Identify areas of growth.
• Concept and design print material for marketing purposes;  business cards, flyers, banners, labels, product identity, and catalog covers.
• Repair and install software to companies’ computers and peripherals as needed.
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Education
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Full Biography

Mike earned his BFA in Communication Graphics/Graphic Design from Edinboro University of Pennsylvania in May 1993. Upon graduation, he joined UMI Publications in Charlotte where he was responsible for the design and layout of over a dozen different sports publications per year including the official "NASCAR Preview and Press Guide" magazine.

Mike also served as project manager/creative director/marketing head of "The ACC Basketball Handbook" magazine, coveted by fans World-wide. He coordinated with 30 writers and photographers nationally and controlled all marketing aspects of the magazine. After two years under his control, the magazine’s ad sales tripled and sales increased. Mike's project management work helped him land the position of Webmaster for the official site of The  Handbook which he built in his spare time. One month after launching the site, it recorded over 40,000 hits with no paid banner advertising.

He moved from traditional print media to the new media of the Web. In January 2000, Mike joined Osprey’s e-commerce/Creative Design group to expand his knowledge of Internet technologies and use his creative ability to enhance Osprey’s new position in its creative design offerings to clients. Within four months, he was promoted to company Webmaster.

Since January 2007, Mike has been the Marketing Director at Industrial Test Systems, an international manufacturer in Rock Hill, SC. He-branded the company identity, introduced ITS to untapped markets, revamped the website that incorporated social media and created a SEO presence and an improved shopping experience. Within the first month of new site launch, web sales increased 15%.

Mike stays connected with the community by serving as a Board Member for Camp Boomerang, an Autistic inclusion camp and Autism Services of Mecklenburg County, Inc; a committee member for his neighborhood association, vice president of his local School Improvement Council and marketing director for the non-profit TigerWorld.

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