Shaun McNicholas
Senior Marketing Technologist
  • Riverview,
  • Florida,
  • United States
Member Since: 2006/03/30
Industry: Marketing
Tech Certifications:
View All
Guru

Out of the box developer, creative thinker, 10,000 to 100,000 foot leader in all things development and marketing

More bio
Activity
Points this month46
Total points192,985
Questions: 14
Solutions: 121
Articles: 2
Videos:
Courses:
Posts:
Professional Background
Senior Marketing technologist
Bisk
April 2017 – Present
Tampa, FL
Working closely with the core Marketing team I am responsible for delivering technology solutions for the Marketing department at Bisk including development of new capabilities, optimization of existing technologies and enhancements and ensuring KPI metrics are captured as required by multiple departments.
 
Here are some of the key activities I am responsible for in the marketing landscape –
- Set up the marketing technology roadmap
- Work with various technology partners to understand solutions, evaluate platforms relative to competitors and inform investment decisions
- Liaison with IT to drive implementation of selected platforms
- Identify third party tools and technologies for targeting, optimization and measurement capabilities
- Ensure effectiveness, integration and interoperability amongst various tools
- Train and develop a team of individuals in both Marketing Management and Analytics Technologies as well as Web Development technologies that drive marketing assets.

I oversee a team of developers that are responsible for the UI/UX framework across the entire enterprise. My team is responsible for the setup, management and ongoing iterations on: Marketing websites, landing pages, and email delivery; as well as optimizing the existing systems and framework configurations to ensure consistency, reliability and performance on multiple levels and utilizing dozens of varying technology stacks.

We are also responsible for the strategy for the visibility of analytics that drive quarterly and annual budgeting KPIs and delivery across a multi million dollar spending budgets in Paid Search, Paid Media and Paid Social platforms for multiple business partners.
Software Development Manager
Bisk Education
September 2013 – March 2017
At Bisk Education, we live and breathe online education. For over 40 years we've been guided by a fundamental belief that learning is much more than a casual pursuit. It's a life-changing journey that never ends. We've built our reputation on developing successful online solutions in two key areas: Higher Education, and Executive Education and Training.
Owner Operator
PSMDesign,
March 2013 – August 2013
PSM Design, Inc. 813.335.3550 Consulting, Infrastructure, Design, Marketing, Networking
More
Education
No Education Background shown
More
Full Biography

Technology Executive with 25+ years of management experience in management, technology, sales and marketing.  Strong track record of driving growth and profitability through strategic planning and execution, including revitalizing established brands and businesses, developing and launching new product platforms, and identifying, executing, and integrating technology to improve business development and execution. Extensive experience: developing, coaching and mentoring high performance teams.

A fine artist by nature, Shaun specializes in thinking “outside the box” and delivering high-yield and high-performance results from people and technology, often in un-conventional ways. By combining his experience with creative teams, as well as executive management and possessing a thorough knowledge of systems infrastructure technologies and programming languages spanning all available computing environments, Shaun is able to see the big picture and achieve high-yield results from people and technology.

Specialties: CMS, Umbraco, .Net, IIS, Azure, Visual Studio, Adobe (all products), Apache Webserver, Apple, application design, application development, brand management,  brochure design, business development, Cisco certified, ColdFusion, contract management, creative director, CRM, customer relations, customer service, database administration, dhtml, dreamweaver, graphic design, javascript, marketing, Microsoft Exchange server, Microsoft Windows, mysql, networking, new media, oracle developer 2000, phone systems, php, unix,  video, visual design, voip

More
Languages
No Languages shown

Level Progress

Current: Level 9
Shaun needs 7,015 points to level up.
LVL 10
  • Overall
    9
  • PHP
    4
  • JavaScript
    4
  • Mac OS X
    4
  • ColdFusion Language
    4
  • Apache Web Server
    2
  • Web Development
    2
  • MySQL Server
    2
  • Web Development Software
    2
  • Regular Expressions
    2
  • Apple Networking
    2
  • HTML
    2
  • Apple OS
    2
  • Web Servers
    1
  • CSS
    1
  • Microsoft SQL Server 2008
    1
  • ASP.NET
    1
  • Web Languages and Standards
    1
  • Apple Software
    1
  • AJAX
    1
  • Active Directory
    1
  • Visual Basic.NET
    1
  • Windows Server 2008
    1
  • Apple Hardware
    1
  • Microsoft IIS Web Server
    1
  • Windows Server 2003
    1
  • WordPress
    1
  • Linux
    1
  • Query Syntax
    1
  • Operating Systems
    1
  • Windows Networking
    1
  • Storage
    1
  • Editors IDEs
    1
  • Programming
    1
  • Scripting Languages
    1
  • Adobe Acrobat
    1
  • Adobe Flash
    1
  • Android
    1
  • C#
    1
  • Linux Distributions
    1
  • Networking Protocols
    1
  • Responsive Web
    1
  • Smartphone Programming
    1
  • Storage Hardware
    1
  • XML
    1
  • iPad
    1

Profile Validation

Email Verified
Expert Level Achieved