Matthew Nguyen
Senior Associate: Social Listening
  • United States
Member Since: 2009/03/16
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Solutions: 116
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Professional Background
Senior Associate: Social Listening
Rosetta
April 2014 – Present
Senior Online Marketing Specialist
Shopatron
April 2012 – April 2014
* Develop online marketing strategies for e-commerce clients generating $5 million+ in annual online sales.

* Manage and optimize pay-per-click programs with an annual ad spend of over $500,000 through keyword sourcing/targeting, ad text testing, landing page testing, ad extensions and promotions.

* Create ongoing strategies to maintain website health and organic traffic growth for clientele.
- Client mix consists of multi-brand portfolios (7 brands) across 7 languages to an enterprise   level   website with over 300,000 pages.

* Test various aspects of landing pages for both organic and paid traffic to understand visitor navigation trends to help increase conversion rates.

* Create monthly client reports with key performance indicators that clearly show client current status of programs, areas of growth, areas requiring attention and a clear plan for future initiatives.

* Help facilitate weekly online marketing trainings for internal online marketing team to address new technologies, changes in industry and brainstorm ideas for clients.
SEO/Project Management Coordinator
Experts Exchange
July 2009 – March 2012
* Assist in managing SEO strategies for main website of over 3 million pages of user-generated content through on-page testing and community involvement.

* Develop and manage link building strategies to grow company website link profile (~30 new links/month).

* Maintain and review on-page SEO elements for 10 subsidiary websites with over 1,000 user-generated content pages each. (Site architecture, internal linking strategy, keyword optimization, etc).

* Manage company branding on search engine result pages to ensure positive results for at least half of branded results for company brand and related searches.

* Maintain weekly SEO metrics reporting to analyze search traffic, link profile, brand management, site performance and social media reach.

* Manage social media accounts for 10 microsites, ensuring follower engagement and 10% growth/quarter.
Internet Marketing Associate
Experts Exchange
March 2009 – July 2009
Account Representative
TekTegrity, Inc.
April 2008 – March 2009
- Develop extensive network of business contacts within regional area (Santa Barbara County) through lead generation strategies such as cold calling, cold walk-ins, utilizing various networking groups and referral business.

- Schedule and conduct consultations with new business opportunities to identify all needs and concerns from the opportunity to develop proper strategic proposals.

- Act as liaison between client and company to ensure all needs, concerns and questions are addressed.

- Proactively maintain communication and relationship with existing clientele and business vendors.
Customer Service Coordinator
Shea Homes
September 2006 – February 2008
- Coordinate and schedule customer service calls for homeowners with their Customer Service Representative.

- Generate work orders to trades and ensure trades are paid for work completed.

- Research, compile, analyze and distribute detailed Customer Service data reports to management on a weekly basis.

- Develop strategic plans to communicate with homeowners with less than adequate surveys to address all needs, questions and concerns.

- Ensure all marketing collateral and office supplies are fully stocked and available.
Account/Client Services Representative
TransUnion
July 2003 – July 2006
- Grew business through consultative efforts with clientele (The Motley Fool, Kelley Blue Book, Barclays Bank, etc). to meet and exceed stated monthly revenue goals (~$3 million annually).

- Grew business by sourcing, negotiating and closing two (2) new business opportunities per month.

- Assist in managing breach services accounts, generating $300,000/month.

- Created and streamlined monthly client reporting and payment process, reducing turnaround time by over 50% and increasing accuracy to 95%.

- Managed proper communication between client and internal project management/engineering team to ensure projects are completed by promise date and to specifications.
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Education
California Polytechnic State University-San Luis Obispo
Bachelor of Science
Industrial Technology
1998 – 2003
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Full Biography

Seasoned Online Marketer with inbound marketing experience through SEO, PPC, Email Marketing, Brand Awareness and Social Media.  Has experience working with middle to enterprise level clients with focus of online marketing being a holistic approach to a brand versus segmented channels.

Specialties: Search Engine Optimization (SEO), Paid Advertising (PPC), Brand Marketing, Content Marketing, Social Media.

Conferences Attended:
AdTech San Francisco
SMX West San Jose
SMX Advanced Seattle
MozCon Seattle

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Level Progress

Current: Level 8
Matthew needs 1,166 points to level up.
LVL 9
  • Overall
    8
  • Internet Marketing
    7
  • Web Development
    4
  • Search Engine Optimization (SEO)
    3
  • Miscellaneous
    2
  • E-Commerce
    1
  • Web Servers
    1
  • Microsoft IIS Web Server
    1
  • Web Components
    1
  • HTML
    1
  • Software
    1
  • Web Browsers
    1
  • Microsoft Excel
    1
  • Blogs
    1
  • Web Development Software
    1
  • Web Languages and Standards
    1
  • C#
    1
  • Consulting
    1
  • Email Servers
    1
  • Email Software
    1
  • Facebook
    1
  • Hardware
    1
  • Joomla
    1
  • Microsoft Legacy OS
    1
  • Microsoft Office
    1
  • Network Architecture
    1
  • Social Networking
    1
  • Windows Live Mail
    1