Richard Schilke
Online Marketing and IT
  • Dee Why,
  • Australia
Member Since: 2009/02/12
Tech Certifications:

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Professional Background
Online Marketing and IT
City Tattersalls Club
February 2007 – Present
Social Marketing, EDM, Database Marketing, Technology Advisor
Marketing Manager
Lan 1 Pty Ltd
May 2004 – January 2007
Strategic development, web site traffic growth, web site UI, lan1.com.au
Developed online brand strategy, campaign reporting and statistics systems.
Comprehensive database management and migration to SugarCRM.

Major Accomplishments:
Re-design and rewritten all communication and branding tools (e-Newsletter, Logo, Style Guide)
Redesign of lan1.com.au. 30% increase in web registrations, 670K in web sales since April 06 launch, marked increase in PV
National vendor launch campaign; planning and execution; 300K in sales
Multi vendor national roadshow; relationship building, corporate branding and sales.
Essential Duties & Responsibilities
Develop national marketing campaigns, raise company profile by providing consistent communication through all EDM and direct mail, channel public relations, vendor launches, sales product and technical training seminars, trade shows, business data analysis. Campaign analysis and ROI. Execute outsource agreements with marketing service providers. Analyse CRM; call rates, leads, opportunities, pipeline, accounts and contact data. Data cleansing.
Database Marketer and Telemarketer
Candle Corporation
July 2003 – May 2004
Contract: Major Accomplishments:
Produced and executed a project plan to create a prospecting database within the defined target audience 2 months ahead of schedule
Produced a monthly lead tracking report for the Asia-Pacific region including Japan, AP Central & ANZ
Provided training and support to Candle staff in Siebel CRM, Microsoft Excel & Word
Initially a 3 month contract, my tenure had been extended indefinitely
Essential Duties & Responsibilities:
Manage and maintain ANZ customer and prospect databases
Assist in defining target audience for ANZ marketing campaigns
Monthly forecasting of Sales in Siebel database for BDM's
Outbound prospect cold callingscour BDM's
Outbound marketing campaigns, reporting and Script development
Evaluate/qualify incoming leads from various sources (eg: web/specific campaigns) and disseminate to relevant account managers via Seibel CRM
Monthly reporting to regional HQ: lead tracking, pipeline/sales and market analysis
Assist Marketing Manager with event and/or campaign production as/when required
Responsibility for collateral database, ordering system and library
Developer/E-Commerce Co-ordinator
Software Spectrum Pty Ltd
July 1999 – March 2003
Major Accomplishments:
Asia-Pacific Employee of the Month – August, 2000
Key and integral member of the organisation for over 8 years
Developed internal customer training program and materials for website and Sales and Operations
Developed ecommerce feedback program for web customers
Developed APAC pages for inclusion in company's Intranet
Project lead in preparing internal systems for ecommerce integration and home purchase program for BHP staff
Accountabilities:
Administration of all ecommerce requirements for B2B integration; Ariba, IBM-EDI and Oracle
Communication with internal/external customers on ecommerce in a consultative and training capacity
Liaise with US development team on corporate online presence
Ongoing management of Asia/Pacific Intranet pages and content for corporate web presence
Proactively monitor and complete the setup process for all online requests from customers on a day to day basis
Sales Operations Supervisor
Software Spectrum Pty Ltd
May 1997 – July 1999
Major Accomplishments:
Provide consistent support to BDM's within Asia Pacific
Liaison for the Global Operations Team contributing to an internationalisation project
Project Manager for the global implementation of license agreements and operations procedures to BHP
Liaison for Year 2000 Project
Liaison for the implementation of softwarespectrum.com ecommerce site
Accountabilities:
Manage 6 staff supporting a team of 22 BDM's in Asia Pacific. Writing of Tenders/RFI/RFP to potential customers. Provision of consultative quotations to major corporate customers
Providing reporting & Volume License Agreements pricing to customers. Training Account Managers in Lotus Notes. Product information and needs analysis to customers
Sales Support and Desktop Engineer
Software Spectrum Pty Ltd
April 1994 – May 1997
Major Accomplishments: Support of State Manager to exceed monthly budgets consistently throughout the period, Established office management functions to facilitate the easy flow of processes, Consistently add value to the level of service provided to the branches accounts, Ability to manage accounts professionally allowing the State Manager to pursue new business prospects, Establishment and administration of branch internal network for 12 users in an NT environmentAccountabilities: Negotiation with suppliers in pricing for volume purchases, stock management, consistent contact with accounts, provision of backorder reports, quoting, order entry, volume license management.
Customer Service Representative
Hardie Technologies Limited
December 1993 – March 1994
Major Accomplishments: Achieved telesales to authorised resellers of $100,000 in 2 months while maintaining 17% margin, Consistently add value to the level of service provided to my accountsAccountabilities: Provision of a high level of timely information and service to resellers.
Retail Sales Coordinator
Alldata Australia Pty Ltd
March 1991 – December 1993
Major Accomplishments: Sales of over 2.5 million, Re-engineering of the invoicing and logistical processesAccountabilities: PC Product Management, Ensuring all company owned and franchises remained profitable and establishing Arrow Computer as a major brand.
Store Manager
Pacific Microlab Computer Centres
April 1988 – March 1991
Major Accomplishments: Doubled store turnover in first month with corporate sales to Gillette Australia, Strong organisational ability to co-ordinate rotation of over 20K of product back to distributors, Solid sales, merchandising & administration ability, Exceeded 1/2 Million dollars during the 1989 Christmas period with solid corporate sales to Johnston Controls, Phillip Institute, Ciba-Geigy & BCA, Formulated corporate sales plan to sell product into surrounding business to $50,000 per month
Accountabilities: Sales, Purchasing, Stock Management and Staff Management
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Education
Latrobe University
Graduate Diploma
E-Commerce/Electronic Commerce
2002 – 2003
Yarra Hills Secondary College
1989 – 1989
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Full Biography

Richard is a success driven technology and marketing professional with over 20 years experience across all sectors of the IT industry; including consumer, corporate, reseller, distributor and vendor sectors.

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Current: Level 3
Richard needs 9,299 points to level up.
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