Lan 1 Pty Ltd
May 2004 – January 2007
Strategic development, web site traffic growth, web site UI, lan1.com.au
Developed online brand strategy, campaign reporting and statistics systems.
Comprehensive database management and migration to SugarCRM.
Re-design and rewritten all communication and branding tools (e-Newsletter, Logo, Style Guide)
Redesign of lan1.com.au. 30% increase in web registrations, 670K in web sales since April 06 launch, marked increase in PV
National vendor launch campaign; planning and execution; 300K in sales
Multi vendor national roadshow; relationship building, corporate branding and sales.
Essential Duties & Responsibilities
Develop national marketing campaigns, raise company profile by providing consistent communication through all EDM and direct mail, channel public relations, vendor launches, sales product and technical training seminars, trade shows, business data analysis. Campaign analysis and ROI. Execute outsource agreements with marketing service providers. Analyse CRM; call rates, leads, opportunities, pipeline, accounts and contact data. Data cleansing.