A  hands  on  intrapreneur,  with  6  years  experience  at  board  level,  Amazon  Web  services  solutions  architect  and  Agile  practitioner.  In-depth  understanding  of  the print e-commerce  product  management  lifecycle.  Recently,  had  the  opportunity  to  work  on  resolving  and  managing  a  wide  range  of  challenges  in the  technical,  marketing  and  commercial  domains.  Out  of  the  box  thinker  who  thrives  on  creating  new solutions,  launch  new  products  and  explore  new  markets.  Mostly  concentrating  on  using  technology as  an  enabler  to  increase  productivity,  profit  and  in  turn  shareholder  value.  Always  trying  to  find  the correct  balance  between  innovation,  reliability  and  cost-efficiency  when  delivering  new  software  solutions. Most  significant  achievement  to  date  are  the  invention  of  a  software  called  OneFlow  which  now  powers  Hewlett  Packard  Print  OS  and  the  creation  of  a  fully  dynamic  product  catalog  and  pricing  engine for  Where  the  Trade  Buys  which  reduced  product  management  overheads  by  50%.