A results-driven digital transformation professional with a strong track-record selling and implementing complex digital change programmes.
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Activity
Professional Background
Head of Digital
Web inclusion
May 2005 – Present
Provider of multi-platform digital solutions, training, cloud and consultation services for businesses seeking to excel online.
Lead development teams in analysis, development, and delivery of online marketing and communication products for prospective and existing accounts.
Engage with clients to learn corporate objectives and deliver strategies for working solutions. Nurture programming and content management teams to generate innovations for traffic generation and subscription growth mechanisms. Oversee support, administration and relationship-building with client base. Devise education courses to facilitate complex internet strategies.
Monitor overall business development. Continuous improvement of site interactivity and communications with all stakeholders. Administrate software testing to maximise strategy success. Stimulate profitability through traffic analysis and innovative responsive marketing initiatives. Establish and maintain high-volume affiliate marketing sites to grow sales. Oversee comprehensive market, keyword and competitor site research.
Achievements:
· Led content and digital strategy to engineer new website at canarywharf.com for Canary Wharf PLC
· Developed private and public Cloud-based Strategic Management System for deployment in large/multinational organisations: Kent County Council: 30K - Morgan Stanley: 60K users
· Conceived and deployed digital strategy to grow sales 32% year-on-year at John Newton Co. Ltd.
· Developed communications strategy to exceed 30% sales conversion on 60K newsletter subscribers
· Interface with more than 4,500 new prospects daily through email and social networking
· Direct marketing teams on PPC campaigns to increase targeted traffic by 847% + sales conversions by 228%
· Guide development teams on SEO strategies to 'dominate' google search results with 7 of top 10 listings
· Increase profits 80% through affiliate commissions from global Internet partnerships.
Lead development teams in analysis, development, and delivery of online marketing and communication products for prospective and existing accounts.
Engage with clients to learn corporate objectives and deliver strategies for working solutions. Nurture programming and content management teams to generate innovations for traffic generation and subscription growth mechanisms. Oversee support, administration and relationship-building with client base. Devise education courses to facilitate complex internet strategies.
Monitor overall business development. Continuous improvement of site interactivity and communications with all stakeholders. Administrate software testing to maximise strategy success. Stimulate profitability through traffic analysis and innovative responsive marketing initiatives. Establish and maintain high-volume affiliate marketing sites to grow sales. Oversee comprehensive market, keyword and competitor site research.
Achievements:
· Led content and digital strategy to engineer new website at canarywharf.com for Canary Wharf PLC
· Developed private and public Cloud-based Strategic Management System for deployment in large/multinational organisations: Kent County Council: 30K - Morgan Stanley: 60K users
· Conceived and deployed digital strategy to grow sales 32% year-on-year at John Newton Co. Ltd.
· Developed communications strategy to exceed 30% sales conversion on 60K newsletter subscribers
· Interface with more than 4,500 new prospects daily through email and social networking
· Direct marketing teams on PPC campaigns to increase targeted traffic by 847% + sales conversions by 228%
· Guide development teams on SEO strategies to 'dominate' google search results with 7 of top 10 listings
· Increase profits 80% through affiliate commissions from global Internet partnerships.
Education
University of Brighton
MBA
Systems
1995 – 1998
3- year MBA learning part time whilst running my own publishing company.
Full Biography
An experienced digital professional with a 15-year background in driving corporate efficiency through effective use of IT and Internet technologies. Whether working with clients directly, or forming a digital strategy with external agencies, Tim has a long history of developing multi-channel successes by deploying a tailored approach in each case.
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