What technology will not last?:
Anything that Google puts out that is not related to Search, Advertising, Chrome browser, Apps for work, err, I mean gSuite or Android.   Most anything else is not worth trying to learn or grasp because just after you adopt it's gone.  Voice, Talk, Hangouts, Messenger - Pick one dammit!  I'm so confused.
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by:Ali Eslamifar
It's not clear to me that why you think they won't last? I actually believe they will be around for longer than usual. gSuite for example is playing an important role for all kind of businesses. You cannot imagine working without Google products these days, they are the tools to collaborate effectively with more clarity.
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by:Scott Fell
I agree, I said anything other than gsuite as well as search, advertising etc.

If you ever try and develop using anything google, it goes away or changes the next year breaking everything you did  Very frustrating. I used to get excited for anything Google did, not anymore.

I'm not that big of a fan for google docs/sheets either. I think office 365 does a much better job.  I have paid gsuite and office365 accounts. Try calling the help lines for Google gSuite you get a low level help desk that has to turn over advanced questions to somebody else that will call you back within 24 hours or you are directed to the help site of, "me too" answers.  Same call to Microsoft and you get somebody that can help right there.    For any office that has gone one way or the other, it has been easier and happier with MS.
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by:Albert Widjaja
Yes, correct I must admit that Office 365 is much easier and better interns of usability with the general office workers.

But still, it does not guarantee that there will be no issue with the cloud.
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by:Brian Matis
@Scott - Yeah, the way Google will kill things off so much is kind of frustrating. I can appreciate how they're very willing to experiment with new things and that it's not possible to indefinitely support products or features that don't get traction, but the volume with which they've killed things off makes it very hard to be willing to adopt new things they create. Can create a catch-22, where it's hard to tell if something didn't get traction because the concept wasn't intriguing enough or if it's because people were too gun-shy to try it because they didn't want to get burned again by another dead Google labs experiment...
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by:Scott Fell
I have worked with many smaller businesses from professional offices, universities, regional home builders, remodeling companies, insurance, small teaching studios, hospitals, and retail.   A couple of things that really stands out for those that are successful are focusing and going all in.    

For any of these that tried something by testing the waters with a toe dip, they end up failing and never had a chance of success.  For any that went "all in", there was success.  

I worked with 3 start ups that branched off from the same place to go on their own.  Two where gun shy, didn't put enough effort into marketing and ended up blowing whatever money they did put in. The third acted as if they were taking over the region and their marketing efforts reflected that.  This company went to $10MM in sales within a couple of years.    Probably closer to home for many, try taking Google's offer for free initial $100 in PPC ads and keep that budget for a few months.  Your going to fail.  Now try to dominate in your market and for many micro local businesses, that is going to mean spending $1,000 to $5,000 monthly on PPC.  Assuming they have a good system to keep people in the funnel moving towards a sale, they will succeed.  There is a point where you are just pissing into the wind throwing your  money out and no return.  

With many of these Google products, to the outsider, it feels like they do not go all in.  Inbox for instance.  It's a nice front end, but you can't use it 100% as is, you have to use the gmail interface.  Google+, I feel was not focused. They tried to do too many things at once with it.  A business was forced to have a g+ account, which took over for Google local and that alone was very confusing.  I did not like that aspect of it, but did enjoy the groups that were for development. It was a good way to learn about new items.  

My point with Google is, if they are going to put something out, go all in or go back to labs and say it is not a full fledged product yet and may never be.  When it is ready to come out of beta/labs, then go all in and dominate like they have the ability to.  Instead, it feels like they throw a bunch of stuff against the wall to see what sticks with no conscience to those that tried to adopt.
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by:Scott Fell
> or go back to labs
  I meant, go back to using the now defunct Google Labs
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