Do you remember the explosion of SAMSUNG Galaxy Note 7 last year? It is the only smartphone which is not allowed to bring on an airplane.

In last month, SAMSUNG Galaxy Note 7 has been relaunched in South Korea and its name has been changed to SAMSUNG Galaxy Note FE (Fan Edition).

Will you buy it?

https://www.phonearena.com/reviews/Samsung-Galaxy-Note-FE-Fan-Edition-Review_id4381
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Expert Comment

by:Brian Matis
Well, that's certainly a creative way for them to try to cut their losses on the Note 7, Even though I'm pretty sure they've solved the problems now, it's definitely a difficult branding disaster to recover from. Makes sense to market this one to their fans!
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Expert Comment

by:Kat Donegan
Here I am still wondering why they skipped the Note 6. I've been a Note fan since the first iteration and good thing I wasn't eligible for the Note 7 but I will continue to use the Note series because I love it overall.
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Author Comment

by:Jackie Man
Here I am still wondering why they skipped the Note 6.

Good question and the answer is to have a coherent impact between the Note series and Galaxy S Series.

S3, S4, Note 3, S5, Note 4, S6, Note 5, S7, Note 7, S8, Note 8

The above is the original sequence of product roadmap. You can see there is a change in the product number since 2016 from S7 onwards and the reason is to make it unique in customer mind for upgrade in both series for their  flagship smartphones to combat the decline in sales in early 2016.

https://www.cnbc.com/2016/01/04/samsung-shares-drop-4-after-ceo-warns-of-tough-2016.html

SAMSUNG has a team of professional marketers and the number sequence has a psychological impact on upgrading and cross selling from different product lines in the mindset of consumers.

The only problem is the product team being too aggressive in designing a Note 7 and launch it before Apple iPhone 7 so as to capture the wallet share of the target consumers.
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Author Comment

by:Jackie Man
The combat between SAMSUNG and Apple is never ending and the product and marketing teams from both giants will still use the same number sequence until the number reaches 10.
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Expert Comment

by:Kat Donegan
Great explanation! I've been a fan of the Note series since the very beginning and I hope they've learned their lesson with the Note 7 because I don't see myself having another type of phone. I totally understand the competitive pressure with Apple and it's this competitive spirit that drives technology to improve (some improve more than others, ha!).
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Author Comment

by:Jackie Man
Another reason why Note 6 is skipped is Samsung Galaxy S6 is a failure from not even matching the sales of S5 and number 6 is an unlucky number and regarded as one of the taboos in C level executives of Samsung and is omitted from future smartphone naming except entry level product.

http://www.zdnet.com/article/why-samsung-galaxy-s6-sales-suck/

http://samsungrumors.net/note-6-actually-note-7/
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