I got a different result. I entered speedtest.net into google search and it went straight to this page;


Edit: I was using Google Chrome. Which browser were you using?

When you type a domain directly into googles homepage on chrome, it will bypass search.

Try:
https://www.google.com/search?q=speedtest.net

Confirmed. Thanks. Interesting result :)

On the plus side, there's no adds on the Speedtest result from Measurement Lab. I think I may actually prefer it to Ookla lol.

I take your point about searching for speedtest.net and ending up with a top result of measurementlab.net though :-)

It's actually Googles native speed test app, they share your IP and test results with M-lab:
https://support.google.com/websearch/answer/6283840?p=speedtest&visit_id=1-636604760925218247-3749166768&rd=1

They're literally ranking their own tool higher, than their competitor, for an exact match on their competitor's brand name.