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Brendan Eich, the creator of Javascript, is set to launch a digital ad platform tied to the Ethereum blockchain. Users who opt in to see the ads will be rewarded with a cryptographic token and will be shown fewer, more relevant ads. The data recorded from each user is encrypted and stored on their local machines while the aggregate numbers and trends will be stored publicly on the blockchain.

Personally, I run an ad blocker for the shear number of irrelevant ads and not because I do not wish to see them at all. If this solution provides me a better end user experience and fairly rewards the sites who host the ads then sign me up!

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