I feel like this would be a good question to ask :)


The other year Rob and I shared with each other that Google has not been showing the best results for quick tech help and DuckDuckGo was better.

Make sure you are trying different options when searching google. Try the same search in different browsers where you are not logged in or use a private browser and see if the results change slightly. They have for me.  As example my main chrome browser logged in as expert.



Edge logged in as Mod

Chrome private browser

chrome private duckduckgo

One thing I am seeing is DuckDuckGo is focusing in the domain https://www.experts-exchange.com and Google is focusing on the domain go.experts-exchange.com.

I am also seeing confusion of the logged in and logged out view.  The first MS Edge organic result links to https://go.experts-exchange.com/ee-for-students.  If you go to that page logged out, you get
If I go to that page logged in, I am at my dashboard.

Now search for, experts-exchange.com student membership and it shows up though that landing page shows up before the article does

What I noticed is if you are logged out in a private browser start here https://go.experts-exchange.com/. Now hit CTR-F and search for the word "student". It is not there. I wonder if having a direct link on that home page would help.

I would also not get caught up in this type of searching. Instead, research how students are looking for help. semrush, ahref's can help.  Are they asking siri or hey google "where can I get answers for my COSC 102 class?" or is it a pythong or C# type of question common to new students?  Are they searching using their phone, tablet or laptop?  Highschool or College?  Should you be targeting, "Free student help" or something similar?  

The takeaway is how you are searching is going to be much different than how your potential members are going to be searching.  You want them to find something they didn't know existed and you are trying to find something that you know exists.  Even if you find it with your route, that does not mean it will be found by how those potential members will find it.

I meant to add if you are searching with Google, "experts exchange student" in a private browser, then add a space after student like you are going to add something, the autocomplete does suggest "program" as the first option.

I would also agree with what Randy just posted. It does feel like the results are skewed against EE. Do the same search with Stack Overflow Student and the results are more favorable. But also notice that the naked domain shows up ahead of the meta. subdomain.