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Search Engine Success

Posted on 1997-04-12
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Last Modified: 2013-12-25
What is the best way to get a page to come out at the top
of a search engine listing?  Is it different with every search engine?  Do meta tags make it better or worse?  
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Question by:cathys
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deeto earned 125 total points
ID: 1854054
The META tags:
<META NAME="KEYWORDS" CONTENT="Put your keywords here">
<META NAME="DESCRIPTION" CONTENT="Put your description here">
do help in most cases.  Put them in the <HEAD> of your HTML. They work with search engines such as AltaVista and Excite that read your page.  They do not work, however for directories such as Yahoo!  In these cases (Yahoo! etc.) a good description of your site with a lot of keywords in it will help.

And of course you can add in all sorts of pornographic words and obscenities to enhance your efforts.

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by:cathys
ID: 1854055
Could you be a little more specific?  Does it matter how long ago the file was updated?  Does it matter how many times you repeat the same keyword?  Does case matter in keywords?  I hear that some search engines will ignore keywords if you repeat them too many times.
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Expert Comment

by:deeto
ID: 1854056
No, update time does not matter (in almost all cases).  There really is no point in repeating your keywords.  Just make sure you think about it and get in all the right ones.
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by:cathys
ID: 1854057
Last comment and then I'll grade the answer. Do upper and lower case make a difference?  Are search engines smart enough to pick up on variations of a word, such as plurals?
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Expert Comment

by:deeto
ID: 1854058
Your best bet is to put in both the singular and plural.  That way it'll list both, and it won't register as the same word twice.
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by:cathys
ID: 1854059
What about upper and lower case?
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Expert Comment

by:deeto
ID: 1854060
I'm pretty sure it does not matter.  If you go to Yahoo! and type in a search string, it returns all matches with that string, regardless of case.
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by:cathys
ID: 1854061
Thanks!
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Quip doubles as a “living” wiki and a project management tool that evolves with your organization. As you finish projects in Quip, the work remains, easily accessible to all team members, new and old.
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- Onboard new hires faster
- Access from mobile/offline

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