Search Engine Success

What is the best way to get a page to come out at the top
of a search engine listing?  Is it different with every search engine?  Do meta tags make it better or worse?  
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cathysAsked:
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deetoCommented:
The META tags:
<META NAME="KEYWORDS" CONTENT="Put your keywords here">
<META NAME="DESCRIPTION" CONTENT="Put your description here">
do help in most cases.  Put them in the <HEAD> of your HTML. They work with search engines such as AltaVista and Excite that read your page.  They do not work, however for directories such as Yahoo!  In these cases (Yahoo! etc.) a good description of your site with a lot of keywords in it will help.

And of course you can add in all sorts of pornographic words and obscenities to enhance your efforts.

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cathysAuthor Commented:
Could you be a little more specific?  Does it matter how long ago the file was updated?  Does it matter how many times you repeat the same keyword?  Does case matter in keywords?  I hear that some search engines will ignore keywords if you repeat them too many times.
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deetoCommented:
No, update time does not matter (in almost all cases).  There really is no point in repeating your keywords.  Just make sure you think about it and get in all the right ones.
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cathysAuthor Commented:
Last comment and then I'll grade the answer. Do upper and lower case make a difference?  Are search engines smart enough to pick up on variations of a word, such as plurals?
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deetoCommented:
Your best bet is to put in both the singular and plural.  That way it'll list both, and it won't register as the same word twice.
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cathysAuthor Commented:
What about upper and lower case?
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deetoCommented:
I'm pretty sure it does not matter.  If you go to Yahoo! and type in a search string, it returns all matches with that string, regardless of case.
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cathysAuthor Commented:
Thanks!
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