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How much should I charge?

Posted on 1998-03-05
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Last Modified: 2010-04-06
Hi, i'm new in graphic art, just begun to work and I have to evaluate a job...thing is, I seem to never charge enough!
For example, rigth now I have to settle a price for a logo for a cultural center. Could you guide me please!
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Question by:cmag
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EbenBrooks earned 50 total points
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A good going rate for designing a logo is $1500 for a small business, more for larger businesses, depending on how much use they will get out of it. If it's a cultural center, how large, and which city? If it's for a city the size of Los Angeles, charge $10,000. If it's for a city the size of Boise, Idaho, charge $2000.


--EbenBrooks
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by:cmag
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It's for a mediatic event that will take place in Montreal and the center who wants it is based in Edmonton.

What should I include in my evaluation to make it detailed as possible (thumbnails, design on the computer etc...) I really appreciate your comments, it's the first time I have to do this and my boss really rely on me!

Waiting for your comments...
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by:EbenBrooks
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Hmm. If it's only for a single event, but for a large city, try the $4000 to $6000 range.

Your presentation should come in two stages. First, present them with seven to twelve different sketches. Let them choose the two or three that they like the best. Then work those two or three up into full logos and let the customer vote on which one they want to use. Also, you'll want to show them how the logo would be placed on advertising, on banners, etc. Give them examples.

Comment again if you need more info.

--Eben
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