Going Rate For Banner Ad's

What is the approximate rate for banner ad's?  Is it usually done by the number of hits, or is it a monthly rate or something?
mjbakerAsked:
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ndnetConnect With a Mentor Commented:
It often depends on what type of site you are running, but here are some standard rates.

Impressions - This is an ad just being shown. Popular.
$5 / 1000 Impressions

Per-Click OR Click-Through - The most common form of web advertising. Warning: Unless you have a insanely popular site, don't count on getting much money.
20 per click is very very good. I saw it only once.

Transaction-based - In this form not only do user have to click on the ad, but they have to BUY the product. Mainly in referral programs.
If you are lucky enough to get a clikc-through and purchase, you can get sometimes half of the price of the product. 15 to 0% is more typical.
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MasseyMCommented:
It eally depends on the site, but most go by the number of hits..


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ndnetCommented:
In that last section I meant 20% instead of 0%.
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