.news updates

I hear about these .news updates on game sites and such like www.annihilated.com and www.3dretreat.com.  What are they and how would one create a system that uses this?
ShackmanAsked:
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ApparatusCommented:
News updates are exactly what they appear to be, new information on whats happening on the site. How to do it? Simple, add code into your html file. It helps if it all uses one format. Here's an example:

<strong>Tuesday, Janurary 4th, 2000</stong><br>
Welcome to Expert Exchange. Today Apparatus posted a message :)<br><br>

<strong>Wednesday, Janurary 5th, 2000</strong><br>
Welcome back to Expert Exchange. Today Apparatus received a response from Shackman<br><br>
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