Search Engines: How to tailor a site to rank highly?

How specifically should a website be tailored to achieve a high ranking on the following Search Engines: Excite.com, Altavista.com, Yahoo.com, Webcrawler.com, voila.com and any others.
KapowAsked:
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TTomConnect With a Mentor Commented:
There is also a correllation between the keywords in your meta tags and the content of your pages.  The crawlers seem to generate a ratio of the number of keywords contained in the TEXT on your page to the total number of words on the page.  (I.e., if you had a meta tag with the keyword "turtle" and the entire content of your page was the one word, "turtle", your ratio would be 1 or 100%.  It works something like that.)

I think it also has to do with keywords vs. description.

Another site I found interesting was www.selfpromotion.com.

HTH,

Tom
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ESICommented:
META NAME="KEYWORDS", ... NAME="DESCRIPTION" and more specifically
META NAME="ROBOTS"  CONTENT="index,follow" to tell the spiders to dig deeper in your site
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KapowAuthor Commented:
I have used Meta Keywords and Meta Description similar to very high ranking sites - but my site doesn't show on search engines 7 weeks after submission to 30 major search engines.
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mayhewCommented:
You might take a look at

http://www.searchenginewatch.com/

They have some good information about submitting to each of the different search engine sights.

It turns out that yahoo, for example, is very finnicky about how you classify your site.  Since they look at each submission by hand, it takes a long time and it needs to be really accurate.

Let me know how that works for you.
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mgfranzCommented:
I have noticed that search engines are constently purging there records.  I suspect you would need to re-submit every 6 weeks or so...
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chewymonCommented:
Another trick is to use a comment directly below the <title> tag.

<!-- This site is about a lot of neat stuff -->

Many search engines will show this as the description when the URL is fetched.  If the wording includes the keywords you are trying to hit, it will improve the standing on some engines.
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rupertsCommented:
For yahoo its just luck at the end of the day - they get so many requests that a lot are just dumped! (As for choosing categories in Yahoo, search for what you think people might key in for your site, then submit your site in the top category!)

Rupert
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KapowAuthor Commented:
Re: Meta tags / Words
If I enter 'Health and Fitness' into Excite.com then http://www.covertbailey.com/ comes up 2nd.  This guys site has maybe 100 words on the front page, some good keywords and description.
If I enter 'Health and Fitness' into Altavista.com then http://www.phys.com/ comes up 1st
Same story
If I enter 'Health and Fitness' into Webcrawler.com then http://www.netsweat.com/
Same story - 100+ words and some good meta description / keywords.

How do I get that high ranking for my site?  By the way, my site is: www.CoachingHealth.com

I looked at http://www.searchenginewatch.com/ you have to pay for the info.  Ive staked 200 points on this enquiry I would rather get the winning advice from this site: Can anyone tell me what to do to my site to achieve a high ranking as described?

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TTomCommented:
Not an answer, but look at www.selfpromotion.com.  A lot of the info is free, and, if you want to use the service, you only pay what you think it is worth, kind of like a voluntary donation!

The search engine game seems to be very complex, and I doubt anyone is going to be able to give you an answer that will work for every site/engine.  They each have their own algorithms for how they calculate your position in the list (including, I have heard, the possibility that you can BUY a high ranking on some of them).

Good luck.

Tom
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KapowAuthor Commented:
Thanks TTom I'm looking at www.selfpromotion.com. now.  It is excellent and provides much help.  I still hope to get some direct advice from an experts-exchange viewer.  if I don't I will award you the points.
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chewymonCommented:
The free section of search engine watch.

http://www.searchenginewatch.com/webmasters/index.html
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mayhewCommented:
Thanks chewymon,

I was going to mention that myself.

There is "pay for" information on searchenginewatch.com, but I also found a lot of free info from which I learned some things.
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johnny99Commented:
Yahoo is not a search engine.

The only people who can tell you how to get into Yahoo are people who work at Yahoo. Call them and ask, and let us know what they said, why don't you?


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DeltaWorkshopCommented:
To have your site high up in the ranking you have to pay. Thats how search engines make there money on wild card searches
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KapowAuthor Commented:
I know that the top (non pay) search engines differ in the way that they rank.  I know that the 'pay' section of http://www.searchenginewatch.com/ will have much of what I'm looking for.  However - before I go and pay for this info I was hoping that my 200 points would find someone who could tell me.
Is there anyone out there who can tell me what the top (non pay) search engines look for when aloting the rank of a site? e.g. Excite, Altavista, Webcrawler...
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mgfranzCommented:
As mayhew mentioned, the information at http://www.searchenginewatch.com/webmasters/index.html is invaluable when it comes to how search engines work.  Some of it is in the way the meta tag is read, some of it is in the title, some use comments... it goes on.  Read the information on the above link.

Mark
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KapowAuthor Commented:
Thanks very much TTom.  www.selfpromotion.com has most of what I'm looking for.  The rest seems to be in the pay section of www.searchenginewatch.com (which I have now subscribed to).  I already knew about www.searchenginewatch.com so I am awarding you the 200 points.
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TTomCommented:
Thanks!

Best luck,

Tom
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