I'm not sure if what I want to do is called swirled text. I was so frustrated trying to find examples (which I didn't) that I hand drew what I'm looking for. Below is a link of the what I want to do with some text. It looks swirled to me. It may have another name. Maybe that's why I can't find how to do it. I'm assuming it can be done using PhotoShop or Illustrator.