Beginner to C - Please help with scanf()

Hi,
      I am trying to read in an numeric variable with scanf(), then, based upon logic, goto the correct section of my program. I find that if I input an Alpha character instead of a number, it loops into hell.  Any ideas how I can implement error checking or force numeric input. My initial section of read in code is below:

Thanks
Paul

int operation,choice;
option:printf("\nMAIN MENU\n\n\n");
  printf("1: Dollars to some other currency\n\n");
  printf("\n2: Euros to dollars\n\n");
  printf("\n3: Display currency equivalents for USD\n\n\n");
  printf("\n4: Quit this program\n\n");/*Advise user of options*/
  operation=0; /*set menu choice default to zero*/
  scanf("%d",&operation);/*read in user option for operation to perform*/
  if(operation == 1)goto conv1; /*CHOICE 1 ADVANCE TO CONV1 LABEL*/
  if(operation == 2)goto conv2; /*CHOICE 2 ADVANCE TO CONV2 LABEL*/
  if(operation == 3)goto display; /*CHOICE 2 ADVANCE TO DISPLAY LABEL*/
  if(operation == 4)goto leave; /*CHOICE 3 ADVANCE TO LEAVE LABEL*/
  else goto oops;    /*ANY OTHER CHOICE ADVANCE TO OOPS LABEL*/
oops:printf("\n\nPLEASE CHOOSE A VALID OPTION");goto option;  /*LOOP BACK TO MAIN OPTIONS MENU ON INVALID CHOICE*/