I've been checking into page rank and inbound links in general. I see that "link farms" and "automated links" are less than desirable. I see companies offering to "get good relevant links" for a fee.
Then I've seen companies that are competitors, and checked to see their inbound links, and in some cases they have *thousands*. When I look at them, they are not exactly relevant. Yet these competitors are at the top of the search results.
My question is, on a scale of 1 to 10, how important is page rank, and how important is the quality of the linking site. If I were to divide my time appropriately for all the various things to do to promote a site, where would finding links fall in my efforts?