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SEO help: more backlinks, more keywords, same pagerank: MUCH lower position??

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Last Modified: 2010-04-27
Hi
Cannot fathom this out.
We had a reasonable ranking (perhaps due to Freshbot) but have now
dropped right out of site.

For search "hotel wareham" why does the site:
http://www.theprioryhotel.co.uk/ with hardly any keywords appear so
high up when the site http://www.worgretmanorhotel.co.uk hardly
appears at all?
I have used all the tricks I know - keywords at top, in H1 tags, in
page titles, in relevant text.  Perhaps I have over-keyworded it?  I'm
not sure if this is "keyword stuffing" or not.  I don't think I'm
spamming.

Any help appreciated.
Dave
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duz
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Commented:
I didn't look as deep in your site as duz did.
But what he said is SOOOOOOO TRUE!!!

or is it `she`? duz? ;)

Author

Commented:
I'd like to think I am a professional but you've certainly given me a couple of very good tips:  spell checking and the W3C check.  I appreciate it.  

I do want to learn more about SEO.  I've been reading as much as I can over the past year, so I'm relatively new to it.  I do understand search engines and the web having worked in the area for over 5 years (yes, no excuse for sloppy coding and I'll take the kick in the pants for that!) but things change pretty quickly -- like my ranking!

There seems to be a lot of goods info about (or at least looks good): google newsgroup, searchenginewatch, keyword analysers and suggestors etc.  but also a lot of what looks like dodgy practices and companies charging a fortune for their services. I'm just trying to do the best for my clients on the budget it allows.  I don't want to spam but also realise you need the keywords on there.

Any pointers to good books or sources of info to help me become an expert in SEO would be greatly welcomed.
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Author

Commented:
Just a note to say that we are now #2 and #3 in Google for our search terms.  Problems in the HTML were to blame I think.  Use that W3C validator, and keep your Javascript in a single external file.  So I've learned some valuable lessons!

Thanks
Dave
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