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google checks font size? what about css?

Medium Priority
Last Modified: 2013-12-03

Hi All!

I recently read in a magazine article, and then found the same information in online articles the following:

Aside from PageRank and the use of anchor text, Google has several other features. First, it has location information for all hits and so it makes extensive use of proximity in search. Second, Google keeps track of some visual presentation details such as font size of words. Words in a larger or bolder font are weighted higher than other words. Third, full raw HTML of pages is available in a repository.

really??  I read this is a current print magazine, the online article I found was older.  I wonder if they are talking about the font tag?  I'm trying to use more CSS.  font size used with css also taken into account??  
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I think you got it wrong. If you want to take advantage of the pagerank method, don't use the font or bold tags. Use things like <span style="font-size:larger/smaller;font-weight:bold/bolder;"> and/or <STRONG></STRONG> and <EM></EM> tags.  It's all about the style sheets, man!


I find this all quite amazing..  a *design* issue like font size affecting pagerank.  I wouldn't know how to try to fool Google very well even if I wanted to, since I'm just now learning how to get this done altogether, but it's just fascinating that the little detail are so important. What is interesting is the numerous ways one could ACCIDENTY do something in error, and never even KNOW about it.   Were it not for this article that someone showed me, I'd have been completely in the dark about this particular issue.  Thanks once again

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