Remove SPAN tag when outputting a Web Label

I have a label on a Web Form called lblTest. I assign a value of "This is a Test" to the text property in the PageLoad event. When I load the page, it displays the data in a span tag like this:

<span id="menuSettings_lblTest">This is a Test</span>

When all I want is the text.  Any ideas on suppressing the span tag?

Thanks in advance!