stevetobin
asked on
what is the best way to market this new marketing technology?
i have a new ad technology utilizing adware. targets by keyword or url and delivers rich media ads non-intrusively by creating "previously unavailable real estate" within the browser.
Is not spyware; does not display popups; based on permission based downloads.
(The market potential just for replacing popups = approx. 420 million annually.)
Several issues on which i would appreciate comments, ideas and/or referrals:
Who and where can i partner with to get downloads?
Would webmasters/programmers be interested in licensing so they can sell their own ads?
Would publishers/isps use it to replace popups? Increase ad inventory?
Would it be a good means to display specific category content and/or ads?
(e.g. local ad results, classified ads, forums, blogs, political messages???)
Who do you know who could get ad agencies to use this?
Who do you know that has a large network of advertisers?
Would it be valuable for an mlm?
Do you think a large internet property would buy it and i could just walk away?
If so, do you have contacts?
although it doesn't do the technology justice, the site is www.page1guaranteed.com
I am exploring all possibilities and applications, and am willing to partner (share $$$) with anyone who can help - either personally or by referral.
Cordially,
Steve Tobin
President
Page1guaranteed.com
619-579-1200
Is not spyware; does not display popups; based on permission based downloads.
(The market potential just for replacing popups = approx. 420 million annually.)
Several issues on which i would appreciate comments, ideas and/or referrals:
Who and where can i partner with to get downloads?
Would webmasters/programmers be interested in licensing so they can sell their own ads?
Would publishers/isps use it to replace popups? Increase ad inventory?
Would it be a good means to display specific category content and/or ads?
(e.g. local ad results, classified ads, forums, blogs, political messages???)
Who do you know who could get ad agencies to use this?
Who do you know that has a large network of advertisers?
Would it be valuable for an mlm?
Do you think a large internet property would buy it and i could just walk away?
If so, do you have contacts?
although it doesn't do the technology justice, the site is www.page1guaranteed.com
I am exploring all possibilities and applications, and am willing to partner (share $$$) with anyone who can help - either personally or by referral.
Cordially,
Steve Tobin
President
Page1guaranteed.com
619-579-1200
ASKER
thanks, duz.
the incentives include a meta search feature, graphical search results (our ads), free adult filter, popup blocker...
and i am actually in the process of developing the model, but of course it all relies on installs.
while building the install base, i could charge a flat rate fee for unlimited clicks, or take deposits into a CPC account for "early adopter" clients using the keyword search result listings.
for the url targeting, i could presell full skyscraper ads for an entire year for a few grand.
that would give advertisers a great deal once our install base reaches a good number.
the program could be bundled with a toolbar, desktop app, free software etc. etc.
could try to partner with other desktop adware programs to give them an alternative to serving popup ads.
if i had the money, i could just go out and buy the installs. i've heard they can be "bought" for anywhere from a few cents apiece to about a dime apiece.
if i had a million bucks laying around, i'd just buy 10-20 million downloads, and be off and running.
lacking that, i need partners, investors, other ideas or all of the above.
i've already spoken to a guy who sells impressions on sites including drudgereport, etc.
he said he could sell "everything you've got" once i can show him installs, ctr, etc. etc.
so i know there's money to be made if i can somehow get the installs.
the incentives include a meta search feature, graphical search results (our ads), free adult filter, popup blocker...
and i am actually in the process of developing the model, but of course it all relies on installs.
while building the install base, i could charge a flat rate fee for unlimited clicks, or take deposits into a CPC account for "early adopter" clients using the keyword search result listings.
for the url targeting, i could presell full skyscraper ads for an entire year for a few grand.
that would give advertisers a great deal once our install base reaches a good number.
the program could be bundled with a toolbar, desktop app, free software etc. etc.
could try to partner with other desktop adware programs to give them an alternative to serving popup ads.
if i had the money, i could just go out and buy the installs. i've heard they can be "bought" for anywhere from a few cents apiece to about a dime apiece.
if i had a million bucks laying around, i'd just buy 10-20 million downloads, and be off and running.
lacking that, i need partners, investors, other ideas or all of the above.
i've already spoken to a guy who sells impressions on sites including drudgereport, etc.
he said he could sell "everything you've got" once i can show him installs, ctr, etc. etc.
so i know there's money to be made if i can somehow get the installs.
I find it interesting that you need help marketing a marketing tool you created. But if I understand this tool correctly (and I probably don't) then you're going to get a lawsuit from every major search engine, as well as from large companies that advertise with the search engines.
Something to think about.
Something to think about.
ASKER
thanks for the input, BrianPap22.
The potential for litigation does exist, although the issue has been addressed in the courts already, with the courts deciding consumers have the right to load whatever software they want on their own computers.
additionally, part of Microsoft's settlement included the allowing of browser extentions, which is what this is.
as long as the installs are permission based, and don't serve intrusive ads or collect or transmit any personal info, it would seem to be ok.
companies like claria and whenu, etc. have already done this, but they serve popup ads.
the problem with popup ads is that up to 30% of an ad spend can be wasted due to the popup blockers users have installed.
this technology cannot be blocked.
i want to position this as permission based, with the emphasis on privacy, relevance, choice and non-intrusion.
i think those are all good things.
The potential for litigation does exist, although the issue has been addressed in the courts already, with the courts deciding consumers have the right to load whatever software they want on their own computers.
additionally, part of Microsoft's settlement included the allowing of browser extentions, which is what this is.
as long as the installs are permission based, and don't serve intrusive ads or collect or transmit any personal info, it would seem to be ok.
companies like claria and whenu, etc. have already done this, but they serve popup ads.
the problem with popup ads is that up to 30% of an ad spend can be wasted due to the popup blockers users have installed.
this technology cannot be blocked.
i want to position this as permission based, with the emphasis on privacy, relevance, choice and non-intrusion.
i think those are all good things.
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ASKER
thank you, BrianPap22.
i have been thinking seriously about the toolbar route, embedding the program with the weather, news, maybe an amber alert, terror alert, new email alert, adult filter, etc.
that part i've already thought of.
but your idea about including the bookmark and favorites is cool.
(by the way, if you're interested, the toolbar maker i'm using can be found at toolbarwizard.com.
it is very cool.)
i was also thinking about going the affinity route.
you know, something like approaching the GOP or the Dems, or say people like moveon.org or the sean hannity show, rush, oreilly, etc.
the media outlet distributes the toolbar to their users from their site, we integrate a "tell-a-friend" feature for viral purposes, and the political party or pac or whatever pays for it (buys my technology)..or maybe the consumers pay a buck apiece or something.
and, get this... since they would own it, they could use it to generate funds for future campaigns by selling search and navigation based ads to the btob marketplace.
a model like that would probably have to be owned by a 527, or pac and not the party itself.
thoughts?
that still leaves distribution as an issue.
and, oh yes, it would be free of course.
thanks again.
i have been thinking seriously about the toolbar route, embedding the program with the weather, news, maybe an amber alert, terror alert, new email alert, adult filter, etc.
that part i've already thought of.
but your idea about including the bookmark and favorites is cool.
(by the way, if you're interested, the toolbar maker i'm using can be found at toolbarwizard.com.
it is very cool.)
i was also thinking about going the affinity route.
you know, something like approaching the GOP or the Dems, or say people like moveon.org or the sean hannity show, rush, oreilly, etc.
the media outlet distributes the toolbar to their users from their site, we integrate a "tell-a-friend" feature for viral purposes, and the political party or pac or whatever pays for it (buys my technology)..or maybe the consumers pay a buck apiece or something.
and, get this... since they would own it, they could use it to generate funds for future campaigns by selling search and navigation based ads to the btob marketplace.
a model like that would probably have to be owned by a 527, or pac and not the party itself.
thoughts?
that still leaves distribution as an issue.
and, oh yes, it would be free of course.
thanks again.
This may not be feasible, but perhaps if the users of the toolbar could actually earn commission by referring a friend. Obviously, they couldn't get paid for clicking advertisements, and the abuse would be catastrophic. Maybe earn $5 for referring a friend, and a small portion if that friend refers a friend, etc.
But I think you're on the right track -- normal marketing strategies simply do not apply in this case.
But I think you're on the right track -- normal marketing strategies simply do not apply in this case.
I need to understand the business model better.
What is the incentive for users to download the browser mod?
- duz