Link to home
Start Free TrialLog in
Avatar of HEP3005
HEP3005

asked on

what is 10.10 !!!!!!!!!

I wanna know what 10.10 (am/pm) is ment in the wrist watch & wall clock advertiesments... It's really wired ....  what does it mean?????  please help me??????  any idea!!!!!!!!......
Avatar of HEP3005
HEP3005

ASKER

try your best shot guyssssss!!!!!!!!!!!!!!!!!!!!!!!!!!1
ASKER CERTIFIED SOLUTION
Avatar of kiranghag
kiranghag

Link to home
membership
This solution is only available to members.
To access this solution, you must be a member of Experts Exchange.
Start Free Trial
SOLUTION
Avatar of Iamthecreator
Iamthecreator
Flag of France image

Link to home
membership
This solution is only available to members.
To access this solution, you must be a member of Experts Exchange.
Start Free Trial
SOLUTION
Link to home
membership
This solution is only available to members.
To access this solution, you must be a member of Experts Exchange.
Start Free Trial
SOLUTION
Link to home
membership
This solution is only available to members.
To access this solution, you must be a member of Experts Exchange.
Start Free Trial
SOLUTION
Link to home
membership
This solution is only available to members.
To access this solution, you must be a member of Experts Exchange.
Start Free Trial
MusicMan - perhaps you're right.
SOLUTION
Link to home
membership
This solution is only available to members.
To access this solution, you must be a member of Experts Exchange.
Start Free Trial
SOLUTION
Link to home
membership
This solution is only available to members.
To access this solution, you must be a member of Experts Exchange.
Start Free Trial
Yups that's what the said to me too.... it resembles a smile...

And if you see somebody (or in this case something) smile, you will smile too!
And if you're smiling you'll be happier.
And if you're happy, you are going to buy more stuff :)

That's the theory i've been tought... :)
It's the photographer's union rule book.  They're allowed two hours to set up each shot, and ten minutes to adjust the camera.  If as usual, the items show up at 8 AM, they'll be photographed at 10:10, plus  or minus a few minutes.


Just like how a rectangle with the golden ratio (1.618) of side lengths is the most pleasant to look at, 10:10 is the most pleasant clock time to look at.  

Also, It's almost exactly 2 radians (2.007), and if you look at the ratio of angles from half a circle to 10:10, it's 1.57, which is actually pretty close to the golden ratio.

They chose 10:10 instead of 4:40 due to the fact that, as stated earlier, 10:10 appears to be a happy face, where 4:40 is sad.
Evilaardvark:  Nice theory, although I think it is just that thats the position that someone set a clock up once to photograph, it left features unobstructed, and it stuck.
I heard once at school (long long time ago...) it was to keep the watch internals balanced while the watch was on display, so there was no undue stress on the cogs. I always thought the time was 13:50 rather than 10:10 :)
why 13:50 as opposed to 1:50? on a standard analouge clock, there are only 12 hour marks....
1 radian ~= 180/PI degrees

tal
is 10:10 a 1 radian internal angle [i've been sick and don't feel like thinking]?
There is a law in photography known as the "law of thirds"

The Law of thirds is a theory of object placement within a frame that is "pleasing to the eye"

10:10 (the happy face) is the most commonly used hand position, but less commonly are 8:20 and 6:10

As I said, It is based on the law of thirds, 360/3 = 120 the angle between the hands is best viewed at 120.

Also commonly used is 10:12 or 10:08 because 360/120 = 3 angle of two minutes on a clock is 3 degrease

The clock is not the only place we have seen this way of dividing a circle, we see it all the time.

The mercedes benz logo uses the same law of thirds, you could say that the opposite to the "Y" shape inside the circle would be a perfect triangle
I should really have said that the invert of the "Y" arrangement inside the circle could be seen as a perfect triangle.
M8trix: i didn't even think of the law of thirds.... hmmm... interesting.... sounds about right why it started being done.....
Also, with 10:10, the hands are in the top third, looking up at you, giving you a feeling of prominance
well, i guess it depends, it could mean 10:10 or it could mean 10:06
This is "The Riddle of the Sibly Chart for American Independence:Masonic Astrology and the Fixed Square of the Zodiac"
it can either be signified by
July 4, 10:10 PM, American Independence signed
or
if you add the 4 minutes to Sibly's 10:10 PM, you would get 10:14 PM, and at that moment over London, the fixed star Regulus is exactly setting in mundo with an altitude of 0º, while iota Aquarii is rising silmultaneously.
There was a Timex Marlin commercial about 30 years ago that explained it, it's so the brand name is displayed, unobstructed. Beyond that... cuz they don't have to tell the whole story, I'd go with the law of thirds mentionned above.
Here I want to put another Theory...
the 10:10 forms 'V' which stands for 'Victory'

Though I donno what 'Victory' that all the watches are celebrating...

Steve
That movement wasn't that great with the red paint, what makes you think the watches will do better?
10:10 was the time when the late US President Abraham Lincoln was shot. So they follow this timing throughout the world.
hi,
some clocks also show date in the bottom center of the clock. so hands are arranged in a manned such that the date area are not being hidden by the clock hands.

just a wild guess :}
The answer can be solved with help from Occam's razor:    http://www.2think.org/occams_razor.shtml

The clocks often read 10:10 because many advertisement photographers think it looks best that way.  They look best that way because of any or all of the answers already given above:  The law of thirds, it shows off the clock or watch maker logo, it doesn't block the date,

There's no secret hide out where the ad photographers have meetings about how the clocks should look.  There's no memo that gets passed around reminding them to set their clocks to 10:10 before snapping photos.  Photographers don't get certified in advertisment photography where they learn what time to set clocks in advertisements.  It's just that many of them think it looks best.  And if you look, you'll find ads where they aren't set at 10:10.

I started reading this question hoping there really was an explanation, but when you think about it that's just silly.

10 Hours 10 Minutes 37 Seconds is belived to be the Time when Mr. Abraham Lincon passed away . To pay a tribute to him all the watches read 10:10:37, as he is believed to be a hero who trancends time... That is what my 4th Standard Moral Science Teacher taught me...
I've never heard of the law of thirds (then again, I'm not a photographer), but the concept behind it is the answer.  I answered this question about 10 years ago for a creative thinking exercise, after getting briefed by an ad executive as to why it was used.  10:10 is the most psychologically pleasing arrangement of the hands on a watch, and is a form of subliminal 'manipulation' (wrong word, but close enough) in media.  Just like putting the color green in waiting rooms because it tends to produce a calming effect.  Several other specific times (as mentioned in previous posts) are also used, but 10:10 is the most popular.  

As an interesting sidenote, most ads that use this tactic stay away from other symmetrical times between 3 and 9.  Why?  Because the hands point down, and the psychological impact is supposed to be depression, withdrawal, isolation, etc.
(Personally, I prefer to set my watch to 4:20 and remove the battery)
Hi Routinet,

pls dont forget to tie ur watch after u remove the batterie from it.
I agree with routinet it was apart of subliminal messaging in advertisement.  It has long since been a practice in marketing, and has trickled to many other professions as well.  Next time you go out to eat and you see a picture on your bill that the bubbly blonde has drawn before you get the check... look for the numbers.  Your subconscience picks up on this, and that is why it is used in marketing daily.
Just out of interest, where has this idea come from?

> someone says that it indicates time when one of the us prez was shot

> 10:10 was the time when the late US President Abraham Lincoln was shot. So they follow this timing throughout the world.

> 10 Hours 10 Minutes 37 Seconds is belived to be the Time when Mr. Abraham Lincon passed away . To pay a tribute to him all the watches read 10:10:37, as he is believed to be a hero who trancends time... That is what my 4th Standard Moral Science Teacher taught me...

A very quick search on Google will show good evidence that Lincoln was shot at "about 10:15 PM", and died 9 hours later, at 7:22 AM.  And even if that was believed to be the time of the shot, why on earth would non-US countries do something as trivial as photograph their watches by it?
Probably the same way any other urban myth comes about...someone notices  coincedence and legitimizes it as a 'sign'.

Realistically, not I only do I not believe there is such a pressing amount of respect from the media for Abraham Lincoln that they would set up a de facto advertising standard based on his time of death, but I also do not believe Bill Gates will send me $1 for each person I tell that to....

Be right back....gotta check my mail..
The 10.10am/pm is a reminder to drive safely - hands at 10 and 2, right.  The people who make watches don't want us looking at them when driving.  They might be sued by us for causing our accidents.
What's that about smiley faces? I think this question is about digital watches.  

10:10 is a nice round binary number.  One common misconception is that it is often used in photographs because Alan Turing, inventor of the Sousaphone, was assasinated while smiling at that time (2:02 am).  But the real reason has been traced and is identified in an ancient tattered document found in the archives of the CIA.  I've seen the document.  I've translated it myself from Phoenician.  I know the reason -- and it would amaze you! -- but if I told you, I'd have to kill you.

(I can't believe anybody spends time thinking about stuff like this)
In a regular watch or clock, manufacturers name is right below 12, which should be visible in the advertisements for publicity reasons.

But again, this name is visible at several different positions, so why 10:10. Reason here is the seconds hand which is normally kept at 35 or 37 seconds, so that additional information right above six is visible properly.

Then the final aspect is, hour and min hands are wider than seconds hand. And trying to keep up with geometrical balence, the shape which comes closer is Y, and that's what it is. It also makes a nice V if you are looking at just min and hour hands, which is considered good. Raise your index finger and middle finger to form a V and you will see why hour hand is at 10 and minute hand is at 10. Besides all these, the time itself is rememberable 10:10.

Since ancient times a V or Y has been considered good.

Some more interpretations, when justifying choice of early age photographers:
- Y : Man raising hands (arms) and looking towards the sky (God).
       Equally balanced geometry with 120 degrees between arms.
- V : Sign of victory.
       Hang-loose in Hawaii
       Flying bird.
       etc.
I agree with all that about the pleasing appearance. There have been plenty of treatises written on aesthetics that say that upward pointing lines denote a happy, positive feeling. And, has many have already said, in this position the hands don't obstruct anything.

I would also add that this setting has probably become accepted as a standard amongst advertisers, like an unwritten rule, just the same as... well, can anyone think of any other examples ?
Yes.  Wristwatches are often depicted in ads as lying on their side.  To make a "happy face" and the apparent tremenous feeling of euphoria that seems to be at issue, the hands would need to be pointing at 1 and 5.  

I get teary-eyed just thinking of how many watches have not been sold because the photographer mindlessly set the hands at 10 and 2.  He'll never work in THIS town AGAIN!
The same as it is an unwritten rule that case manufacturers must put single-pin connectors on all front panel USB leads instead of a 10-pin block.  I hate those bastids....
It's only 10:10 in the USA, regardless of day or evening. If it's showing the PM time, it's 20:20 for everybody else. So, Americans only half the hindsight of everyone else.
It indicates: Time to close up this thread!
Talmash can you clear yourself more.
Well I think this is just due to the fact it looks good and shows best in the photograph. Moreover when we see 10:10 its looks better then 10:20 (:>). Its just due to the symmetry, nothin else.
Regards,
Fahd Murtaza
It's the perfect angle of a rabbit's ears. See
http://arba.net/pubs.htm
>> It indicates: Time to close up this thread!

Don't hold your breath DanRollins, HEP3005 has never closed off a thread on his own before... 0/5
Nevertheless, nobody has ever posted negative feedback to his profile...
I have remedied that:  http:/viewMemberFeedback.jsp?mid=1885615
this is the sign of the devil. If you look, you will see that the larger hand doesn't really point to 10, but a little further. So the time we see is rather
10:10:10
And since an hour has 60 minutes, we have to multiply it with 60:
60*10=600
+60*1=+60
+60*.1=+6
in reality we look at 666. And the prove of the presence of the evil here is this thread, it started with an innocent 10.10, and now people are posting negative feedbacks...






















:D
This thread lost the plot long before that
That's messed up _GeG_!
It's also wrong...

10:10:10

10 hours = 60 minutes * 10 = 600 minutes
10 minutes = 10 minutes
10 seconds = 1/6 minutes

610.1666_

But evil sounds better, and more closely aligns with my view of commercialism in general.  :)
here here - those globalists are at it again :S lol

cof
It's so tiresome to see "what is 10:10 !!!!!" in my Outlook inbox.

I think it's time to unsubscribe to this thread!!!!!!!!!!
see ya later evil thread
http://images.google.com/images?q=clock&hl=en&lr=&sa=N&as_qdr=all&tab=wi

only two images @ first page are 10:10... I think it's a myth.
Timex had a commercial (Timex Marlin) explaining just this a long time ago. It's because it highlights the manufacturer's name.
I reckon i's to do with symmetry, and it looks more positive going up than if it looks down
In most watch advertisments the time displayed on the watch is 10:10 because then the arms frame the brand of the watch and make it look like it's smiling.
http://coloringbookfun.com/clocks/images/10-CLOCK.gif
Regards,
Fahd Murtaza

because the legal department wouldnt let them put 69.69
Its because no one gives a hoot.
Thats it ViRoy
LOL
Fahd Murtaza
No actually it made it the rule for advertising. I been to small seminary of ART institute and they gave us some insight on why are some things are certain colors and why some things are placed in the certain spot in the store.... They told us that after doing research they came to conclusion that the best way to advertise the watch is by setting focus on the brand that is always above the middle in the center. Setting the focus is accomplished by setting arrows at 10:10 so they sort of surround the brand. It is creates visual effect that emphasizes the logo. People when they look on the watch automatically are forced to look between the arrows because it is just the way our eye sight and brain was design to look at the things that are emphasized the most. And the brand is most import thing that watch makers want to you see.

Below is simple diagram that shows that Brand (in this case ME) is emphasized by putting it between the arrows.


   ---------          ---------        ---------          ---------  
 / \  ME  / \      /    ME    \     /    ME    \      /    M|E    \
|    \    /    |    |              |   |              |    |      |        |
|      *      |    |-----*-----|   |      *      |    |      *      |
|              |    |               |   |   /     \   |    |      |       |
 \_______/       \_______/     \_/____\/       \___|____/

Do you see how the best emphasis is created by putting the arrows at 10:10 the rest don't create quiet the same effect that photographers need to make their ads the best ones...

10:10
Creates emphasis

9:15 or 3:45
Divedes the watch in half; TOP and BOTTOM

8:20 or 5:40
does not create any effect other than taking the ephasis away from the Brand

12:30 or 6:00
covers the name of the brand so it just does not look any good and people are not able to see the name of the brand easily.




If you don’t believe me, than call Art Institute and talk to them….
I don't believe you, and I don't have a phone.
I guess this is still open for debate...

MusicMan said it looks like a smile.  I think it looks more like a tick...

muso
10.10 is probably the number of years it will take for this post to expire out in to the eternity of the ether.
Only a guess of course..
/B
Sorry guys but i know that my answer is correct ONE.... so lets get some points and close this question before it's gets to big (o forgot it's already gone to far)


So how about some points to all participants and get it over with
Yeah, good luck with that...we've already been waiting 4 months.

For the points, you'll have to wait in line behind the other 10 of us that posted the correct answer.  :)
HAHAHA
:lol:
i think from puzzle questions it been turned into ""Read this and Don't Stop Laughing questions"".....
>  Sorry guys but i know that my answer is correct ONE

Wow, and I thought that this was just a rhetorical question ;-)
I think this question is going to be in a very interesting situation as everybody is making his own comments (funny and impressive both).
However I do think my last comment was a satisfactory thing about this discussion.(However I didn't provide the suitable picture for that)
Regards,
Fahd Murtaza
it looks best that way.  those designer have spent lot of times on "how to make their watch/clock looks better". so they finalize it looks best at 10.10.  Saw that on a documantary.
> so they finalize it looks best at 10.10

I think it looks best at 5pm!
See i was right after all, but i don't think it matters any more...nobody is going to give anyone points and this question is long abandon by the author!!!!
SICMASO: A shame, your input was very well thought out and insightful in my opinion...

Anyway, this is me checking out!
Not sure if this makes much difference, but:
An analog clock indicating the time 10:10 does not have the hands at 120 degrees. At 10:00 the hour hand is on the 10, and the minute hand is on the 12 (= 60 degrees). At 10:10, when the minute hand is at the 2, the hour hand will have advanced 5 degrees (360/12*10/60), so they are actually 115 degrees apart.
115 degrees?!  That will never do!  Quick, call all the magazines and tell 'em to stop the presses...we can't be putting out this 115 crap.  110 or die!

well....maybe 112...but that's IT
I will call it an ammazing question!
Regards,
Fahd Murtaza
The reason for it is this: uniformity.
A friend works for Movado designing advertisements. When everything is uniform, customers don't feel as threatened.

HOWEVER: if you look at a watch with a second hand, e.g. rolex's advertisements, they are also at:

10:10:31
10 oclock 10 minutes and 31 seconds
that is, all except the Cosmograph Daytona, where the second hand is tweaked out just above the hour hand.
At ten past ten, my watch says 1010:1010
Does that mean they can only shoot them clock-photo's at 10:10 ?

How did they manage to shoot so many then ?

^o^

Stop-motion photography.


Also:

10.10 = the number of thousands of posts necessary before this thread is closed.
10:10, ten:ten, ton:ton, ton:ton ton:ton, oh! my clock bells, thatz it!
Thays going to be rubbish now. Why not close it!
Regards,
Fahd Murtaza
10.10 - Bo Derek and her gorgeous, bi-curious friend Sheila?
Now THAT would be a good advertisement....
it was the time when Jesus christ was crucified
Hi
simply saying

it resembles smile dear
:-)
Shiju
The position of the hands at 10:10 says that it is correct....as it makes a tick mark with the hands on the clock. Thats why we see 10:10 in all advertisements

Someone told me that its the time when hitler died:) :(
<unsubscribe>
Someone told me it's the time when I should unsubscribe to this thread.
in binarry :

10.10 = 2:30 am/pm


or maybe clocks with the date on :
10th of October
I agree with music man, it looks better because it resembles a smile :-)
is it a smile or symbol of Victory - \/

talmash. are you retarded?
10.10 isn't 2:30 in binary.

lets look at what the values are:
8 4 2  1
V V V V
1 0 1  0

so with that said

it's 8:02

but when we look again we see that it's 10.10, which would lead one to believe that they are 2 separate binary codes.
10
10
which would mean it's 2:02

to understand how to read binary better, and maybe even by yourself a cool binary watch to help:
http://www.thinkgeek.com/gadgets/watches/6a17/images/858/    <-how to read binary
http://www.thinkgeek.com/gadgets/watches/6a17/                      <- how to buy a binary watch

phil, give some respect !

in decimal, (N=10) , 8.5 is eight and a half (dot 5 means half, since N=10, N/2 = 5)
in hexadecimal 200.8 is 512 and a half (again , N=16 => N/2 will make dot-8 equal to half)

in binarry cheeky.1 = cheeky and a half means that not a regular cheeky but something very special and rare.

keep up the good work.

a retarded
I was always lead to believe that it was part of advertisers NLP (brain manipulation through neuro-linguistic programming).

The figures on an analogue dial of 10:10 resemble a smile.
At a subconscieous level, this is interpreted as a good thing by the human brain - which increases the likelihood of selling the product

It's done with lots of other things too...

Look out for DVD adverts that blatently order you to buy a product, or the annoying Kodak commercial that tells us that we miss pictures...

All subliminal NLP....


:-)
...reminds me of driving...hands on 10 and 2 is 10:10 (or 1010 and 2210 for you miliary folks out there).
Status update....
Is there an answer to this one...?
:-/
Yes, it shows the time when the picture of the clock/watch was taken.
I took it that the question meant

((((((((10x10) !)!)!)!)!)!)!)!)!

and I've been doing a huge calculation.

how do I claim compensation?
actually, kiranghag got the answer first.  
kiranghag answered the question first, he should get the full points.  
This is a discussion question. So the first 7 answerers get points ( no points for more)