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receiving interest from others for outbound links - my method for acting on this should be.... what?

Posted on 2004-07-30
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Last Modified: 2010-04-27
I have a two part question.  One is that I placed a link on a page in my site that has a form for people to fill out if they are interested in exchanging links.  Reading up on the web about outbound links is a mine field.  As soon as I find that it's a good thing to do, I read another reason it's a bad thing.  Anyway, the text link to this form on my hom page has the actual words "link-exchange" and one of the posts I read said that certain word usage regarding links might turn Google right off.  So I wonder if, at the outset, there is an issue with such wording.  If there is, what might be better wording??

Secondly, in figuring out how to develop the outbound links, I've come across software that helps create directories called, surprisingly enough, Links.  That too has let to a hornet's nest.  It looks like a great way to ease the burden of building an outbound link directory, but it apparently uses a cgi program (although I might be mistaken).  Now, as I read along about that, I'm finding discussions about blocking page rank using cgi programs and other such information which now has me totally confused.  Is such a program an acceptable and/or worthwhile thing to use if I am telling other sites I will post their link and their expectation is to improve their own page rank?
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Question by:linque
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duz earned 500 total points
ID: 11683056
Hi linque -

>there is an issue with such wording.  If there is, what might be better wording??

It is a grey area which means why not avoid the word link(s) if you can.  Here are some ideas but be 'creative' :) Name the link pages something like /widget-resources.htm and talk about "resources", "additional resources". Place the link to your form on the links page(s) only and call it "add your resource". Don't put to many resources (links) on a page rather have multiple themed resource pages and make sure there is lots of text on each page as well.  

SEO each resource page like a normal page. Lets say for example you have decided on three pages /resources/widget-parts.htm /resources/widget-restoration.htm and resources/widget-dealers.htm.  Use the titles Widget Parts, Widget Restoration and Widget Dealers etc and include the phrase in the body text - all the usual things.

The advantage of doing it like this is that you can place a prospective site (link) on a page that does not look immediately like a traditional links page and when you email the owner to ask for a reciprocal and they look at what you have done they are more likely to want to exchange.

>I've come across software that helps create directories

Forget that you have come across this software and never think about it again!  Do not worry about so called PR leakage in practise it is a non-issue.

In summary make the pages a genuine resource for users, optimize the pages as normal and reciprocate only quality links (do not be afraid to say no!).

Hope that I have given you some ideas! Add your own creativity and you will be fine :)

- duz
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by:linque
ID: 11683101
:)

Thank you duz!!

I'm on the way to beginning corrections and brainstorming for creative ways!
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