Media matrix / portal site selection - questions to ask
Posted on 2004-08-13
I'm putting together a report for some of my web-design clients in order to assist them in their media selection. My clients are owners of hospitality related businesses on the island of St. Maarten, Netherlands Antilles.
One of the ways to increase visits to my clients' websites is to include these in the various St. Maarten portals. I have compiled a shortlist of 15 or so possible outlets. Note: these are not the most sophisticated sites, often personal endeavours that have grown out of proportion. They do provide banner ads, enhanced listings, and sometimes a newsletter.
In order to make a reasonable comparison, I have checked their Alexa rankings and visited their ad-related pages. Now, I would like to have some more indepth info: below is a draft of my email to the portal operators.
Question: please comment on the letter below. Specifically: have I left out anything pertinent, what should I watch for, does any of you have experience/info to share on in selecting media outlets for this type of market?
I will close this question on 8/17, regardless of answers received and will award points at that time.
Dear website operator:
My web-design clients based on St. Maarten are interested in online advertising opportunities and have asked my advice in order to get the most bang for their buck.
Your website is on my media shortlist, but in order to create an optimal advertising matrix I will need the following additional information (skip what does not apply to you):
-- Contact information (Name, Title, Address, Phone, Email)
-- Name and URL(s) of St. Maarten-related websites owned
-- Site statistics for each website in the past 12 months:
- Total unique visits (not hits)
- Total number of homepage visits
- Total number of visits to subsections: hotels/restaurants/clubs
- Average click-through ratio: (homepage/subsections)
-- Rate card (include banner sizes, exclusive/non-exclusive, pricing
schemes, discounts, commitment requirements, payment types accepted)
-- Lead time required to start/modify a campaign
-- Ad hosting: on/off-site / 3rd-party (please specify ad-software used)
-- Availability of instant online reports? Yes/No (Please add description)
-- Does your website offer sweepstakes / prize drawings?
- If yes, provide sample / description
-- Do you publish a newsletter?
- If yes, provide sample of most recent issue
- How many subscribers does it have?
- Include advertising rates
In order to have your site be considered for inclusion, please provide the above information no later than Wednesday, August 25, 2004.