I just came across this link concerning web site file compression:
I'm not a programmer, and the page doesn't explain in simple terms how to implement compression. Is it a tag, like a meta tag, that's put at the top of every web page file? Or is it somehow put elsewhere on a web server?
And are there any major browsers it's not compatible with? What happens if the browser can't handle the compression, does it default to uncompressed somehow?
Is it reliable to the majority of internet users browsers?
Finally, what's the downside - why isn't it used by all marketers looking to minimize web page download/display time? ...first time I ever heard about it.
I'll split points for more than one response.
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