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Opinion about banner advertisement & clicks

Posted on 2004-09-10
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Last Modified: 2010-04-27
Hi:

From the statistics of banner ad management software :

Shown: 141336 times    
Clicks: 459 times  
Days: 149 days  
Since: 2004.04.17  

Now my question is what is your idea or opinion of this site, depending on the banner clicks and days.

Thanks in advance.

rsdn
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Question by:Sohel Rana
2 Comments
 
LVL 24

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by:
duz earned 350 total points
ID: 12032676
rsdn -

If it was the standard banner (468 x 60 pixels), non-targeted and non-competing then your CTR at 0.3% is not that much different from the industry average of 0.4% for this banner size.

If the purpose is to make money from advertising then 950 pv/day is low, unless the ads are contextual and for high value key words.

 - duz
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LVL 16

Author Comment

by:Sohel Rana
ID: 12033646
Thanks duz for the information.

rsdn
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