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Google Optimization Suggestions

Posted on 2004-09-15
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Last Modified: 2010-04-27
Hi!

We have a relatively new site (5 months old) that has been indexed by Google, but is not getting even relatively good positioning.

http://www.orlando-web-hosting.net

I just finished making the site W3C compliant.

I am mainly concerned with optimizing the main page to be more Google friendly for our specific search phrase "Orlando Web Hosting".

Ideas specific to the site would be greatly appreciated.
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Question by:TrueBlue
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Expert Comment

by:duz
ID: 12065286
TrueBlue -

It's looking good :)

Remaining from http://www.experts-exchange.com/Web/Online_Marketing/Q_21038192.html there is:

"While you are editing, take out the spam from the ALT tags and replace the text with a description of the image. By all means use keywords in the description but the text you have now is sure to trigger Google's 'over optimization' flag."

and

"There are nowhere near enough backlinks so you need to spend a lot of time getting other sites to link to you and putting your site into all the relevant directories."

- duz
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Author Comment

by:TrueBlue
ID: 12065533
Hi Duz:

Would you provide me an example of what you consider spam on our site and an example of changing it to a optimized but not over optimized text?

Thank you in advance.
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Expert Comment

by:duz
ID: 12066432
TrueBlue -

Sure.....

For /index.asp the total text count is 903 words and the top three occurrences are;

119  HOSTING
111 WEB
67 ORLANDO

They alone account for one third of the total which is too much.

There are 44 Alt tags and the word frequency is as follows;

73 HOSTING
73 WEB
43 ORLANDO
30 PLAN
5 BRONZE
5 CUSTOM
5 GOLD
5 PEWTER
5 PLATINUM
5 SILVER
1 01
1 4
1 HTML
1 VALID

If you rewrite the alts without using HOSTING, WEB and ORLANDO unless absolutely necessary then the percentages will drop to an acceptable level.

Alt text for images that are links should contain the keywords for the optimized linked page. Otherwise they should be descriptive or not exist at all for example:

<img border="0" alt="Orlando Web Hosting Silver Web Hosting Plan" src="images/trans_spacer.gif" width="70" height="10"></td>

Does not require an alt as W3C says "Do not specify irrelevant alternate text when including images intended to format a page".

How to specify alternate text http://www.w3.org/TR/REC-html40/struct/objects.html

Guideline 1. Provide equivalent alternatives to auditory and visual content http://www.w3.org/TR/WAI-WEBCONTENT-TECHS/

- duz
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Author Comment

by:TrueBlue
ID: 12070347
Hi Duz!

I made alot of changes.

Is it still over optimized?

Thank you in advance.
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Accepted Solution

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duz earned 500 total points
ID: 12071950
TrueBlue -

Down to 10 real Alts much better.

Now a link building exercise. If you haven't already then submit to dmoz.  Read this carefully http://dmoz.org/add.html and take some time to examine comparable entries to yours that have been successful in getting into the directory. Other directories to submit to you can find here http://www.web-inspect.com/list-of-directories.php and try to get links on all the local and state business and community sites. Look at your competitors and see who links to them and request a link from these sites to yours. Keep records of your link requests and use a systematic approach to link building.

Quality links only! Do not be tempted to exchange links just because you can and don't try to get them all at once, give yourself a realistic target like 10 links/week. No guest books, link farms, FFAs etc. The number one site for your key phrase has approximately 450 back links, you want more than this - go for it!

- duz
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