The question is basically what is the best way to increase the conversion rate on a webpage and our total ROI without using an expensive consultant through online marketing? Currently, we are using google adwords as our main persuasion. Our website is SignsUS.com and we sell all types of signs and ship them all over the US. We get thousands of impressions and about 400 clicks per day but the conversion rate is low. Finally, it would be a great help if there was an available checklist to be sure we are getting everything we need to make the conversions on our site. Any help or suggestions would be greatly appreciated.