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Increase Conversion rate without going to an expensive consultant

The question is basically what is the best way to increase the conversion rate on a webpage and our total ROI without using an expensive consultant through online marketing? Currently, we are using google adwords as our main persuasion. Our website is SignsUS.com and we sell all types of signs and ship them all over the US. We get thousands of impressions and about 400 clicks per day but the conversion rate is low. Finally, it would be a great help if there was an available checklist to be sure we are getting everything we need to make the conversions on our site. Any help or suggestions would be greatly appreciated.

Thanks

Kim

humeniuk

This is just my opinion, but I thing there would be far too many variables and subjective elements to put together an effective checklist. The best approach is to run multiple campaigns and track the results. Keep the ones that are working, discard the ones that are less effective in favor of new test campaigns. This should be done on an ongoing basis.

BTW - what is your conversion rate?

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duz

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duz

Kim -

OK I have seen SignsUS.com now and it looks more like a hand bill than a landing page :)

It contravenes almost everything we know about usability and you need to get someone who knows what they are doing to redesign it for you.

I wouldn't bother to run my suggested improvements above until you have a usable site.

- duz