I have a client that I recently devloped a web site for. Some of you may recalll- my last post was in regards to this site losing ranking in the search engines. Thereafter - that problem was resolved. since then, the site owner has made a spate of additional changes from adding links to almost a complete overhaul of the site. Picture loaction changes - text changes- adding subdomains- adding links-removing links- on a near daily basis.
And again- the site is losing ranking. His answer- change the title- again. He thinks the bots need to see a change. I heard- on some webmaster eduaction sites- that many times- especially on smaller sites with few indexed pages, too many changes can unknowingly HURT your ranking. The idea being that the bots see too many changes to quick as a possible spam site or simply as too inconsistant and unstable.
My question is- what is the truth? I have heard that burying your site under tens of thousands of links is key. Others have said-- links and other enhancements help- but they are just enhancements and that providing a stable, consistent site of integrity is the key to a consistent ranking.
As it is- the dust never settles on this site. The changes come so fast and furious that- eventually- I fear that we will do something that kills the site and we wont be able to figure out which change did it- or that the bots will just tag it as spam and dump it.
Again- my thanks. I need a solid direction to go in.