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E-Mail Broadcasting

Posted on 2004-09-21
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Last Modified: 2010-04-27
I am interested in making an e-mail campaign for advertising one of my pages on my web-site. Does anyone have any suggestions, like company-web:site, for the work, and any other pertinent information.
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Question by:fabiemdf
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Expert Comment

by:duz
ID: 12118234
fabiemdf -

Assuming you are asking about consent-based email marketing then the double opt-in confirmation model is now the standard for qualifying a list as a legitimate non-spam means of business communication.

If you do not have one of your own then you will have to use someone else's. Where you get it and how much you pay for it depends on your target market and the quality of the list.

- duz
 
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Author Comment

by:fabiemdf
ID: 12132538
Well maybe you can give me a few web-sites to help me, and approximate prices.
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Accepted Solution

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duz earned 500 total points
ID: 12132971
fabiemdf -

You will find 60 or so opt-in email list providers here, with comments and some good advice as well! http://www.wordsinarow.com/email_lists.html

The cost can vary from one extreme to another and as I say it depends on the target market and the quality of the list amongst other factors.  $40/1000 to $150/1000 is not untypical but if you have a mature product/service then list owners may well work with you on a 'Cost Per Acquisition' basis.

Remember:

1. Never rent/buy a list without testing a small random sample and calculating your ROI and therefore the potential value of the list to you.

2. Never pay what's on the rate card, negotiate, negotiate and then negotiate again.

- duz

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