Site promotion

I would suggest to use paid advertising services of
google(google,aol,askjeeves):
https://adwords.google.com/select/Login2
and/or yahoo's overture(yahoo) and looksmart (MSN)

There is some setup fee and it takes from a day to a few for the message to be approved but the results bring in a lot of guaranteed traffic with people who are interested (they clicked).

REFERENCE: http://www.zhengcompany.com/pay-per-click-advertisement.htm

Make sure that the words you choose are right, but try to stay out of common ones since they will either be expensive or hard to find. You may get a decent per click rate for something that is relevant to your business but not as popular, maybe try
gift money, gift dollar(s), gift bill(s),  fake money (?) :)

Best of luck,
AM

Yes and really watch out for the search engine positioning ads, it really takes a lot for a site to get a great positioning unless it is higly popular and already linked by thousands other sites, so pay-per-click is the best advertising you'll every get.

There may be some other stuff like:
Try to look around and advertise in the places related to the business, maybe some photo collection site, where people will have pics to put money on? You need the right audience, and I am sure you can think of a few sites u want to be advertised at, check with them, not all webmasters are bad people :)

-Well I hope that that helped,
AM

Some good suggestions were already given so I won't get into details. But with the content you have, your site is not very suitable for search engine optimization. But it has a professional design, and look. So you should try and choose the best marketing solution for yourself. You can never decide before you try unless you have worked on a very similar web site project.
O.T.
If you click "home page" on your demo page it takes you here: http://www.billgift.com/index.htm and no page found error comes up. So you can change this link.

Good luck

Sorry guys, I wanted  to split points, but
"splitting" page doesn't work - it allows me to choose
only one answer.

Grig