I would like to start a pay-per-click advertising campaign, but I need some advice please.
First, is this something I can learn to do myself reasonably well and in a reasonable amount of time, or is this something you recommend I hire an expert to manage? I was quoted $1000 to manage a 2500 targeted visits pay-per-click program by a marketing company, but I feel that's unreasonably high.
And secondly, if I do it myself, where is the best place to get some advice on this? And, for example, what is the best tracking software you recommend I use in my web site, and what is the best software for managing a pay-per-click program? What software or combinations of software do you recommend I use to determine the best keywords or phrases to use for pay-per-click and what software would be best for analysis of a ppc program?
I want to do ppc in a big way, but be very professional about it. I know if not done correctly, mistakes could cost a lot of money. What links, resources, ebooks, etc do you recommend?
Thank you for your help and advice. Points will be split.
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