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Google and Dynamic pages ...

Posted on 2004-10-04
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Last Modified: 2010-04-27
Hi

If you search for oracle contracts (pages from the UK selected) my page -http://www.itjobpages.co.uk/Contracts/Oracle/ is on page 3 yet pages that seem to be less relevant are above me.

Is there anything obvious that im doing wrong ???

Im using a default.asp page would this be penalised and should i use a index.htm page ???

Is it good to have dir structure i.e. "/Contracts/Oracle/" ??

I know my PR is 0 but site above me also have a rank of 0 .....

Thanks
IT
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Question by:itimes
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Expert Comment

by:minichicken
ID: 12217626
Hi

Things to consider on search engine ranking

1.) Number of other pages linked to your site site, more page links means it’s a popular site and more relevant.
2.) Number of click throughs, the higher the better.
3.) Keep your meta tage unique and precise, avoid spamming.
4.) Page title is ver important, generally search engines place high weighting on page titles
5.) Keep page title descriptive and unique from you other pages
6.) Keep content clean and focused
7.) use "title" element in your <A href> tags to make your content more descriptive
8.) use "alt" element in your <img> tags to make it more descriptive
9.) Try create a site map on your site, may be easier for bots to crawl your site
10.) Try use the words that you used in your content for your title and meta tag keywords.

Regards

j311y
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Accepted Solution

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bitter_chicken earned 105 total points
ID: 12235781
The above are very good general search engine tips, but here are a couple of points when considering how google in particular ranks webpages:

1. Clickthoughs dont count - google doesnt record clickthroughs on unpaid results
2. Meta tags dont count - google *completely ignores* meta tags
3. As above the page title is VITAL. If you dont set this properly you're shooting yourself in the foot.

To answer your specfic question:
What is actually ON your page doesnt always count with google. Let me give you an example; if you search for:
http://www.google.com/search?hl=en&q=miserable+failure
in google, you'll see George Bush's biography at the top. Nowhere on the page does it say 'miserable failure', yet it is still on top. This is because people link to george bush's biography with the link text 'miserable failure', i.e. <a href="http://www.whitehouse.gov/president/gwbbio.html">Miserable Failure</a>. Google picks up on this, and the page gets a higher ranking.

It doesn't even have to be links from external sites; within your own sites, make *every single link* as such: <a href="
http://www.itjobpages.co.uk/Contracts/Oracle/">Oracle Contracts</a>

Final point (though probably not the cause) is that not all sites of the same pagerank actually have the same pagerank (does that make sense?)
The pagerank is actually a very large number, and it is just simplified to a number out of ten. So even if you both appear to have 0, they may have a higher pagerank.

bc :-)
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Author Comment

by:itimes
ID: 12235861
Thanks for teh feedback,

So from what yoru saying even though may page is correct content wise and is optimised correctly teh lack of links liek "Oracle Contracts Site" linking to my domain would push me right down on the results from google .... ?

Is there anyting on my page that is wrong though ??? that i woudl get penilised for ????

IT
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Expert Comment

by:bitter_chicken
ID: 12236045
Its all good!

Just check out keywords to expand your search engine penetration, using Overture Keyword Suggestion Tool or Google Search Term Suggestion Tool (just search for either and you will find)

Nothing on your page that you would get penalized for; as long as you dont get links from dubious link farms, and dont do anything against google's terms and conditions, you're in the green.

Just looking at the rest of your site; a big problem is that navigation is via forms - you need hard-coded links, as above, to improve search engine rankings.

bc :-)
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Author Comment

by:itimes
ID: 12236069
bitter_chicken,

Thanks for the feedback I know that as our job search is form based google bot cannot find teh contenet so that is why im looking at portal pages other tahn teh oracle one i asked you to look at i have

http://www.itjobpages.co.uk/Contracts/Java
http://www.itjobpages.co.uk/Contracts/Sap
http://www.itjobpages.co.uk/Contracts/Developer

....etc

This will hopefully let google to get a snapshot of my content ....



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Expert Comment

by:bitter_chicken
ID: 12236220
Thats good - but remember it is those pages which need the high pageranks if visitors are going to be entering through them.

I would recommend you link each of those pages to each other, as well as create links from the homepage of your website to each of those pages, using the appropriate link text

REst assured, posting all those links here will be sure to boost your ranking ;-)

bc :-)
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