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idolcemia

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Organizing our domains to make the company most easily understandable by search engines

For my company I have two domains (an original, non-shoppable and a new retail store site) and two stores (retail and wholesale-not yet assigned a domain).  I'm trying to figure out how to organize my domains to best optimize my search engine results.

The two domains are:

dolcemia.com
-about 8 years old
-likely to be linked to by some other sites
-has no current content
-currently index.html jumps to dolcemiastore.com

dolcemiastore.com
-used for retail shopping
-about 2 years old, but only used for about a month.
-unlikely to be linked to by any site
-a yahoo store


I am considering three domain layouts.  I want to choose the one that works best for search engines.

1.
dolcemia.com becomes the retail shopping site.
dolcemiastore.com becomes the password-protected wholesale shopping site.

2.
dolcemia.com continues to jump to dolcemiastore.com and has essentially no content of its own.
create dolcemiawholesale.com, a password-protected wholesale site

3.
dolcemia.com serves as a station, from which users can either pass to
dolcemiastore.com to shop retail or
dolcemiawholesale.com to show wholesale.



My main issue is that I want my retail pages to come up in search engines.  

Any recommendations?

Alex
Avatar of minichicken
minichicken

Hi

Maybe you should read something on robots.txt ( http://flashmarketing.com/search-engine-marketing/robots_txt.htm )

With robots.txt you can basically block search engine bots from searching certain directories on your domain, if you block all your sub folder then only your main page will be listed upon a search.

Some other site:
http://www.searchengineworld.com/robots/robots_tutorial.htm
http://www.searchtools.com/robots/robots-txt.html
http://www.webspiner.com/searchengines/robots.htm

Hope you find it useful.

j311y :)
The main thing about using multiple domains is to make sure you don't have duplicate content as search engines will penalize this.  However, it's generally preferred to keep to one domain as a single domain website will have a better SE presence than two domains with half as much content each.  The best approach would be to continue the one you're using now, but make sure you are using a 301 redirect to forward dolcemia.com to dolcemiastore.com so that the benefits of the links, etc. from dolcemia.com is passed over to dolcemiastore.com.  You could then use dolcemiastore.com and dolcemiastore.com/wholesale to separate retail and wholesale, but to keep the content within the same domain.
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minichicken

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Avatar of duz
Alex -

How do stores get to know about your products at the moment?

- duz
Alex -

I think you have accepted the answer to this question prematurely because the correct answer to your question depends very much on the business model and operational details.  

That is why I asked you a question after looking at your existing site. Depending on your answer I may have to ask some supplementary before giving you a valid recommendation.

It's of course up to you but I just wanted to be on record.

- duz