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Optimizing Portfolio Web Sites

Posted on 2004-10-26
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Last Modified: 2010-04-27
Hello,

I've been reading through many of the questions posted on the topic of optimizing web sites for search engine performance and haven't come across a question like this before.

If a web site is image intensive - essentially an artist's portfolio,  besides adding in meta key words, how do you optimize so that you get higher rankings in search engines?

Maybe, I already know the solution - add content with key words, link from other sites (incoming links), and pay for better search engine ranking - but would like to hear from the experts.  

It's just that the portfolio type of web sites are traditionally not very verbage content oriented.

Thanks for your time,

Debbie
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Question by:dweb937
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8 Comments
 
LVL 24

Expert Comment

by:duz
ID: 12413916
dweb937 -

>If a web site is image intensive - essentially an artist's portfolio,  besides adding in meta key words, how do you optimize so that you get higher rankings in search engines?

It depends on what keywords you want to optimize for!  The artist's name I assume is one but what are the others?

- duz

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Author Comment

by:dweb937
ID: 12413951
The others would be for example:  location, type of artist, focus of art work, etc.

Does this help?


dweb937
0
 
LVL 24

Expert Comment

by:duz
ID: 12414104
dweb937 -

>Does this help?

Yes thanks, I need to get a feel for what you require.

OK the keywords I understand so far are artist's name, location and type of artist. Please give me the keyword for "focus of art work" and all the "etcs".

- duz

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Author Comment

by:dweb937
ID: 12414155
print, model portfolio, commercial, photography, video, tv, film, wedding, bridal.

Is there a way to optimize without having to put verbage content on the web page?  

-dweb937
0
 
LVL 24

Expert Comment

by:duz
ID: 12414670
dweb937 -

OK thanks - I hope you don't mind this question and answer format but we do not have the benefit of a 15 minute conversation with you which is what would normally happen.

I don't think you really mean that these words "print, model portfolio, commercial, photography, video, tv, film, wedding, bridal" are the keywords you are targeting.

For example imagine someone types 'print' in Google search and your site came up number one, would it be the site they were looking for? And the same goes for the others.

So far I have (or can imagine) specific keywords for artist's name, location and type of artist for example you might want your site to be high in the rankings for the following searches and combinations.

|Salvador Dali|
|Cadaques, Spain|
|Surrealist movement|

What are the other keyphrases that users might type in the search box to find your products or services?

Once we have found most of those then I can advise on how you might set about optimization.

>Is there a way to optimize without having to put verbiage content on the web page?

You can put the verbiage on another page and redirect the search engines there but leave users where they are.  This is called 'cloaking' and you need to be an expert at it to get away with it because Google doesn't like being fooled.  Not recommended!

- duz
0
 

Author Comment

by:dweb937
ID: 12420849
Duz-

No, I don't mind.  Hope you don't mind.  

I guess the bottom line question I'm asking is whether I have to put text that includes key words and combinations on my pages that have images only or is there a way around this? like through the alt tags on the images?

Other key word phrases would be Rhode Island Makeup Artist; Image Consultant, Beauty Consultant, TV Makeup Artist, Video Makeup Artist, Print Makeup Artist, Model Portfolio Makeup Artist, Bridal Makeup Artis,etc.  I think you may get the picture now.
 
I guess I will just have to have an intro paragraph on the home page that covers this information.

 If you put text in tables does that hinder the search engine optimization?

Thanks for your time,

dweb937
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LVL 24

Accepted Solution

by:
duz earned 400 total points
ID: 12421097
dweb937 -

OK I am getting the picture now....

>I guess the bottom line question I'm asking is whether I have to put text that includes key words and combinations on my pages that have images only or is there a way around this?

I would just put a few keywords across the bottom of the page something like this:

Joe Turner Bridal Makeup Artist Miami Florida

Use this combination in the title tag and also the alt tags if you want to.

The main and most important thing you have to do is have a series of one page articles on all the related topics like Makeup Artist, Beauty Consultant etc. etc.  At least 20+ pages (articles) which if you don't want to write them yourself you can find someone on Elance to write them for you at around $25/page.   Optimize each of these pages for the key phrases like Beauty Consultant etc. and put the same footer across the bottom i.e. Joe Turner Bridal Makeup Artist Miami Florida and vary the combinations.

Make a site map when you have finished.

>If you put text in tables does that hinder the search engine optimization?

No any text in the body will be read by a search engine.

- duz
0
 

Author Comment

by:dweb937
ID: 12421325
Duz -

Thanks!  You've helped a lot!


-dweb937
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