Link to home
Start Free TrialLog in
Avatar of dweb937
dweb937

asked on

Optimizing Portfolio Web Sites

Hello,

I've been reading through many of the questions posted on the topic of optimizing web sites for search engine performance and haven't come across a question like this before.

If a web site is image intensive - essentially an artist's portfolio,  besides adding in meta key words, how do you optimize so that you get higher rankings in search engines?

Maybe, I already know the solution - add content with key words, link from other sites (incoming links), and pay for better search engine ranking - but would like to hear from the experts.  

It's just that the portfolio type of web sites are traditionally not very verbage content oriented.

Thanks for your time,

Debbie
Avatar of duz
duz
Flag of United Kingdom of Great Britain and Northern Ireland image

dweb937 -

>If a web site is image intensive - essentially an artist's portfolio,  besides adding in meta key words, how do you optimize so that you get higher rankings in search engines?

It depends on what keywords you want to optimize for!  The artist's name I assume is one but what are the others?

- duz

Avatar of dweb937
dweb937

ASKER

The others would be for example:  location, type of artist, focus of art work, etc.

Does this help?


dweb937
dweb937 -

>Does this help?

Yes thanks, I need to get a feel for what you require.

OK the keywords I understand so far are artist's name, location and type of artist. Please give me the keyword for "focus of art work" and all the "etcs".

- duz

Avatar of dweb937

ASKER

print, model portfolio, commercial, photography, video, tv, film, wedding, bridal.

Is there a way to optimize without having to put verbage content on the web page?  

-dweb937
dweb937 -

OK thanks - I hope you don't mind this question and answer format but we do not have the benefit of a 15 minute conversation with you which is what would normally happen.

I don't think you really mean that these words "print, model portfolio, commercial, photography, video, tv, film, wedding, bridal" are the keywords you are targeting.

For example imagine someone types 'print' in Google search and your site came up number one, would it be the site they were looking for? And the same goes for the others.

So far I have (or can imagine) specific keywords for artist's name, location and type of artist for example you might want your site to be high in the rankings for the following searches and combinations.

|Salvador Dali|
|Cadaques, Spain|
|Surrealist movement|

What are the other keyphrases that users might type in the search box to find your products or services?

Once we have found most of those then I can advise on how you might set about optimization.

>Is there a way to optimize without having to put verbiage content on the web page?

You can put the verbiage on another page and redirect the search engines there but leave users where they are.  This is called 'cloaking' and you need to be an expert at it to get away with it because Google doesn't like being fooled.  Not recommended!

- duz
Avatar of dweb937

ASKER

Duz-

No, I don't mind.  Hope you don't mind.  

I guess the bottom line question I'm asking is whether I have to put text that includes key words and combinations on my pages that have images only or is there a way around this? like through the alt tags on the images?

Other key word phrases would be Rhode Island Makeup Artist; Image Consultant, Beauty Consultant, TV Makeup Artist, Video Makeup Artist, Print Makeup Artist, Model Portfolio Makeup Artist, Bridal Makeup Artis,etc.  I think you may get the picture now.
 
I guess I will just have to have an intro paragraph on the home page that covers this information.

 If you put text in tables does that hinder the search engine optimization?

Thanks for your time,

dweb937
ASKER CERTIFIED SOLUTION
Avatar of duz
duz
Flag of United Kingdom of Great Britain and Northern Ireland image

Link to home
membership
This solution is only available to members.
To access this solution, you must be a member of Experts Exchange.
Start Free Trial
Avatar of dweb937

ASKER

Duz -

Thanks!  You've helped a lot!


-dweb937