If then statement

How can I write the following programatically ?

Print "do you go to the cinema enter y for yes or no"

Then depending on your answer print either "yes you do" or "no you don't"

So far I have this (which does'nt work) as it always prints yes, regardless of what you input.

#include <stdio.h>

 main()

  {
            char cinema_visit;

             printf("Do you gp to the cinema ?\nEnter 'Y' for yes or 'N' for no: ");
            scanf("%c",&cinema_visit);
                  
                  if (cinema_visit = "y") {            
                        printf("You entered Yes\n");       }

                  else if (cinema_visit = "n") {            
                        printf("You entered No\n");      }
                        
                        
            
 }

Any clues ?