page rank and expired domains
Context - I've been asked by a friend if it is worthwhile investing in expired domain names in order to obtain their page rank and traffic.
I've read that when a domain that expires and is re-registered, Google wipes the page rank, etc. I've read in other places that this is not the case. Which is true?
I presume that even if this does happen it is of limited relevance, because once a new website is created the new site will be credited with any incoming links whether the pre-date the new registration or not. Even so, the links may be of lesser value if the content/them of the website are substatially different. Is that reasoning sound?
I've read that when a domain that expires and is re-registered, Google wipes the page rank, etc. I've read in other places that this is not the case. Which is true?
I presume that even if this does happen it is of limited relevance, because once a new website is created the new site will be credited with any incoming links whether the pre-date the new registration or not. Even so, the links may be of lesser value if the content/them of the website are substatially different. Is that reasoning sound?
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humeniuk -
>neither of these domains has expired in the interim.
The residual PR of 5 and 4 will be because of back links still in place as you thought. Unexpired domains that have been dormant can take on a new life without triggering unwanted effects so don't worry about resurrecting them - just don't let them expire.
- duz
>neither of these domains has expired in the interim.
The residual PR of 5 and 4 will be because of back links still in place as you thought. Unexpired domains that have been dormant can take on a new life without triggering unwanted effects so don't worry about resurrecting them - just don't let them expire.
- duz
ASKER
I kept them alive as this is what I had thought/hoped . . . although I have no immediate use for them :) Thank you.
ASKER
Part of my thinking was due to the fact that I have a couple of domains that have previously been used for websites that had a good amount of traffic. At this point, both sites consist of a single 'parked' page and have been in that state for the past 16 months. Nevertheless, they appear to retain a PR of 5 and 4 respectively. I have assumed this was due to remaining inbound links simply because I can see no other reason - ie. there's no "there" there. Admittedly, neither of these domains has expired in the interim.
If you have any comments that might illuminate that situation further, I would appreciate hearing them. Either way, thank you for your insight. As always, I am much obliged.
Andrew