page rank and expired domains

Posted on 2004-11-06
Last Modified: 2010-04-27
Context - I've been asked by a friend if it is worthwhile investing in expired domain names in order to obtain their page rank and traffic.

I've read that when a domain that expires and is re-registered, Google wipes the page rank, etc.  I've read in other places that this is not the case.  Which is true?

I presume that even if this does happen it is of limited relevance, because once a new website is created the new site will be credited with any incoming links whether the pre-date the new registration or not.  Even so, the links may be of lesser value if the content/them of the website are substatially different.  Is that reasoning sound?
Question by:humeniuk
    LVL 24

    Accepted Solution

    humeniuk -

    You are on the wrong side of the fence :)

    99 times out of a 100 Google wipes out the PR of expired domains and they also now get automatically dropped from DMOZ and hence the Google directory.

    I hear stories from people who claim to have purchased domains based on the name only and then find out subsequently that it was previously expired. Usually they discover this because Googlebot arrives and starts looking for non-existent pages and some of them are still having problems one or two years later. Personally I think the risk of a glitch is high enough to avoid them unless the client insists in which case you should make them aware that there may be a problem - caveat emptor!

    - duz
    LVL 33

    Author Comment

    That makes a lot of sense.

    Part of my thinking was due to the fact that I have a couple of domains that have previously been used for websites that had a good amount of traffic.  At this point, both sites consist of a single 'parked' page and have been in that state for the past 16 months.  Nevertheless, they appear to retain a PR of 5 and 4 respectively.  I have assumed this was due to remaining inbound links simply because I can see no other reason - ie. there's no "there" there.  Admittedly, neither of these domains has expired in the interim.

    If you have any comments that might illuminate that situation further, I would appreciate hearing them.  Either way, thank you for your insight.  As always, I am much obliged.

    LVL 24

    Expert Comment

    humeniuk -

    >neither of these domains has expired in the interim.

    The residual PR of 5 and 4 will be because of back links still in place as you thought. Unexpired domains that have been dormant can take on a new life without triggering unwanted effects so don't worry about resurrecting them - just don't let them expire.

    - duz
    LVL 33

    Author Comment

    I kept them alive as this is what I had thought/hoped . . . although I have no immediate use for them :)  Thank you.

    Write Comment

    Please enter a first name

    Please enter a last name

    We will never share this with anyone.

    Featured Post

    What Should I Do With This Threat Intelligence?

    Are you wondering if you actually need threat intelligence? The answer is yes. We explain the basics for creating useful threat intelligence.

    Suggested Solutions

    With a software solution, you always get to control email signatures and have the final say on the design - not an unrelated department or the uninterested end user.
    Read about how to choose the best possible content marketing agency to suit your needs. Content marketing has become an integral part of running a successful tech business, so it is wise to be informed.
    Viewers will get an overview of the benefits and risks of using Bitcoin to accept payments. What Bitcoin is: Legality: Risks: Benefits: Which businesses are best suited?: Other things you should know: How to get started:
    Use Wufoo, an online form creation tool, to make powerful forms. Learn how to selectively show certain fields based on user input using rules to gather relevant information and data from your forms. The rules feature provides you with an opportunity…

    759 members asked questions and received personalized solutions in the past 7 days.

    Join the community of 500,000 technology professionals and ask your questions.

    Join & Ask a Question

    Need Help in Real-Time?

    Connect with top rated Experts

    10 Experts available now in Live!

    Get 1:1 Help Now