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Search Engine Strategy - Where to begin?
Hi all,
I have just completed the first stage of development on a holiday booking engine project. We are currently trying to get participant to sign up to become members of the site so that they can sell their own holidays online. Each member will have their own section within the website (done in asp/sql server db) and the front-end of the website will be going live within the next few weeks once enough members have signed up.
My problem .. I have been instructed to develop a search engine marketing strategy for the site (we already has many similar domain registered). Is there any basic checklist of things i should follow first. I understand many of the basics of making pages search engine friendly but dont know where to start on submitting the site and developing other sites and subdomain sites. These other site would be dynamically create the information from the central database with members sign up information i presume. I would be very grateul for any help on giving me an overview.
I have just completed the first stage of development on a holiday booking engine project. We are currently trying to get participant to sign up to become members of the site so that they can sell their own holidays online. Each member will have their own section within the website (done in asp/sql server db) and the front-end of the website will be going live within the next few weeks once enough members have signed up.
My problem .. I have been instructed to develop a search engine marketing strategy for the site (we already has many similar domain registered). Is there any basic checklist of things i should follow first. I understand many of the basics of making pages search engine friendly but dont know where to start on submitting the site and developing other sites and subdomain sites. These other site would be dynamically create the information from the central database with members sign up information i presume. I would be very grateul for any help on giving me an overview.
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Thank you, duz. A compliment from you means a great deal.
Thank you for the DMOZ clarification. You are, of course, correct. The very first thing you should do is get that initial link from a good & established site (arrange it before the site goes live so it's there from the very beginning). An Open Directory listing is extremely helpful, so when your site is ready (and you've read the submission requirements), submit your site to the appropriate category and then get on with doing everything else you need to do to promote your site.
Thank you for the DMOZ clarification. You are, of course, correct. The very first thing you should do is get that initial link from a good & established site (arrange it before the site goes live so it's there from the very beginning). An Open Directory listing is extremely helpful, so when your site is ready (and you've read the submission requirements), submit your site to the appropriate category and then get on with doing everything else you need to do to promote your site.
Good answer! One small point.
>The best place to start is to get your website listed in the appropriate directory at the Open Directory Project (www.dmoz.org). This ensures that your site will be crawled by Google and numerous other SEs and legit directories.
Although an essential thing to do it is not "the best place to start" because it may take months to get listed in dmoz. The best place to start is providing a link from a frequently spidered page already indexed by the search engine(s).
- duz